Lead, User-Led Growth (Referrals & Affiliates)

Atlys; Delhi; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Equity

Health insurance

PTO & holidays

Office meals

Learning credits

Relocation support

High-spec equipment

Fun office amenities

Job summary

Atlys, an AI-first travel platform, seeks a User-Led Growth Lead in India to own the referral and affiliate program end to end. You will shape incentives, overhaul the referral experience with Product and Engineering, and run data-driven experiments to drive growth from 1M+ travellers.

You will work closely with Product, Engineering, Marketing and Data to scale the program, ensuring timely rewards and fraud prevention while building scalable processes and campaigns.

Qualifications

• 3–4 years of experience in growth, product or strategy roles at a startup.
• Built from 0 to 1, ideally a referral, loyalty or user-led growth program.
• First-principle thinker who is data-driven and lets numbers guide decisions.
• Strong grasp of consumer psychology and how incentives, timing and UX shape user behaviour.
• Execution-heavy with strong ops diligence: sweat the details, close loops and ship fast.

Responsibilities

• Own the referral program construct, incentives, reward economics and placement in the traveller journey.
• Reimagine the referral experience with Product and Engineering, from discovery to reward redemption.
• Understand who refers and why by analyzing data on referrers and non-referrers; run motivation studies.
• Build the processes behind the program, from reward fulfilment to reporting, for scale.
• Deliver campaigns relentlessly, ensure rewards are paid on time and catch fraud early.

Skills

Growth strategy

Data-driven

Experimentation

Referral programs

Tools

Analytics tools

Job description

About Atlys

Our mission is to enable every person on Earth to travel freely.

Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers.

Atlys is changing that.

We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early.

The Role

We’re looking for a User-Led Growth Lead to turn our 1M+ travellers into one of Atlys’s most powerful growth channels.

You’ll own the referral & affiliate program end to end, from how it is constructed and how it shows up in the product to the data and operations that make it run, working closely with Product, Engineering, Marketing and Data.

This is a high-ownership role for someone who has built something from scratch and can own both the strategy and the execution.

The Job

• Own the referral program construct, the incentives, reward economics and placement in the traveller journey, rebuilt from first principles and extended with new levers like an affiliate program.

• Reimagine the referral experience with Product and Engineering, from discovery and sharing to reward redemption across the app and website, shipping experiments that move the numbers.

• Understand who refers and why, digging into data on non-referrers, new referrers and power referrers and running motivation studies that turn into targeted interventions.

• Build the processes behind the program, from reward fulfilment to reporting, so it runs reliably at scale.

• Run a tight ship on delivery, executing referral and UGC campaigns relentlessly, paying every reward on time and catching fraud before it scales.
  

The Ideal Candidate

You’ll likely thrive in this role if you:

• Have 3–4 years of experience in growth, product or strategy roles at a startup.

• Have built something from 0 to 1, ideally a referral, loyalty or user-led growth program, and taken it from idea to scale.

• Are a first-principle thinker who is deeply data-driven and lets numbers, not opinions, guide decisions.

• Have a strong grasp of consumer psychology and product, and understand how incentives, timing and UX shape user behaviour.

• Are execution-heavy with strong ops diligence: you sweat the details, close loops and ship fast.

We hire exceptional people for their craft, not travel enthusiasts. We solve hard problems that happen to touch global travel and government infrastructure.

What you can expect

Atlys is built by a small team with outsized ambition, high ownership, and an obsession with doing great work.

Here’s what you can expect:

• Competitive compensation and equity so you participate in the value you help create.

• Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us.

• A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off.

• Lunch, high tea and dinner at the office, so the basics are taken care of while we build together.

• Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft.

• Relocation support to make moving closer to the team as seamless as possible.

• Great tools to do your best work, including high-spec equipment and software.

• An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator.

Our values shape how we make decisions, work together and build for travelers. The bar is high, the pace is fast, and the way we work is deliberate. Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront.

Come build the intelligence layer for global travel