Lead UA Manager

Kwalee; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

Private Medical Insurance

Door-to-door transport

Free food & drinks

Free game codes & merch

LinkedIn Learning

20 annual leave days + holidays + 1%?.

Kwalee merchandise

Job summary

Kwalee is seeking a Lead User Acquisition Manager for its Bangalore studio, with onsite work five days a week. You will steer UA across a growing mobile portfolio, lead a team of UA Managers, and partner with creative and analytics to optimize spending and growth.

Your hands-on leadership will shape campaigns and deliver MEGA-scale results. You will mentor the team, own game-level targets, and collaborate across channels to spot profitable opportunities, ensuring every campaign earns its place

Qualifications

• Senior UA experience in mobile games with profitable scaling across networks and channels.
• Experience leading or mentoring UA Managers.
• Strong grasp of ROAS, payback, LTV and cohort analysis.
• Love of creative testing and understanding of what makes ads win.
• Ability to explain budget decisions clearly with data.

Responsibilities

• Steer portfolio UA strategy across games and channels, optimizing spend.
• Grow and coach the UA team, giving ownership to each game.
• Identify opportunities for profitable scale and act quickly.
• Collaborate with analytics to manage ROAS targets and payback.
• Drive the creative engine with cross-functional teams for testing and scaling.
• Run market tests for new game ideas to spot winners early.
• Be the UA voice in game teams, translating market signals to product improvements.
• Build strong partnerships with ad networks and platforms.

Skills

Senior UA experience

Mentoring UA Managers

ROAS & LTV analysis

Creative testing mindset

Evidence-based decision making

Job description

Level Up Your Career!

At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.

At Kwalee, as well as a competitive salary we also offer; Private Medical Insurance, door-to-door transport scheme, free food & drinks, free game codes & merch, LinkedIn Learning, 20 annual leave days + bank holidays, and 1 day extra day for each year of service capped at 5.

Kwalee’s Product & Growth team is looking for a Lead User Acquisition Manager to steer User Acquisition across our mobile portfolio: live hits, much-loved classics, and exciting new games looking for their big break.

We’ll shape the title around your experience, from Senior UA Manager to Lead UA Manager or even Head of UA, because it’s the impact that matters.

This role is for you if you’re a hands‑on UA leader who gets a real buzz from spotting where the next profitable pound of spend is hiding, and proving it. You’ll grow a team of UA Managers who proudly own their games and bring an investor’s eye to the whole portfolio, so every game and every campaign earns its place in the spotlight.

This role is based in our Bangalore studio, with onsite work 5 days per week, where daily in-office collaboration fuels creativity and innovation.

What You’ll Do:

• Steer portfolio UA. Set the UA strategy across our games and channels, and put every pound where it works hardest.
• Grow a brilliant team. Lead and coach our UA Managers, give each of them clear ownership of their games, and help them do the best work of their careers.
• Unlock profitable scale. Find the games ready to grow faster, and move quickly when something isn’t paying back.
• Keep targets sharp. Work with our analytics team on LTV and ROAS targets, and bring a healthy challenge when the numbers don’t add up.
• Power the creative engine. Partner with our creative and analytics teams so every game has a steady flow of fresh ads being tested, learned from, and scaled.
• Give new games a fair shot. Run clean, consistent market tests for our new game ideas so we can spot the winners early.
• Be the UA voice in our game teams. Share what the market is telling us with producers, product, and monetisation, and turn game improvements into more growth.
• Build great partnerships. Work closely with ad networks and platforms, and keep exploring new channels

What You’ll Own:

Profitable growth across our portfolio. You’ll be the go‑to owner of how our games grow: spotting opportunities first, catching dips early, keeping targets sharp, and helping your team stay on top of every game they own.

How we’ll celebrate your success:

• Profitable spend and installs at or above target payback
• ROAS and payback against target
• UA contribution to profit across the portfolio
• How quickly budget moves to the best opportunities
• A happy, growing UA team

What We’re Looking For: Essential

• Senior UA experience in mobile games, with F2P titles you’ve scaled profitably across ad networks and social channels.
• Experience leading or mentoring UA Managers.
• A strong grasp of ROAS, payback, LTV and cohort analysis, and of measurement in today’s privacy- first world.
• A love of creative testing, and a feel for what makes an ad win on different channels.
• Great commercial judgement: you can explain every budget decision in pounds.
• Happy to get hands‑on with campaigns, spreadsheets, and BI tools.
• A clear, confident communicator who brings people along with evidence.

Desirable

• Hybrid-casual or puzzle mobile game experience is a big plus.

Why Kwalee?

• Generous Holiday: Start with 20 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
• Flexible Working:We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
• Health Cover: Private Medical Insurance covering you and your family
• Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
• Gaming Goodies:Receive Steam codes for all our game releases!
• Transport:Save on your commute with our budget-friendly, door-to-door transport facility.
• Office Location: Work from our Bangalore office immersing yourself in the dynamic heart of India's Silicon Valley, where explosive career opportunities seamlessly blend with a vibrant, cosmopolitan lifestyle and fantastic year-round weather.
• Professional Development: Take advantage of our corporate LinkedIn Learning subscription to enhance your skill set
• Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.

Our Commitment to Diversity & Inclusion

At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.

Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.