Lead, Master Brand Social - YouTube India (via Oliver)

Oliver Agency; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

OLIVER, part of The Brandtech Group, seeks a visionary Lead for YouTube Brand & Social in India. You will shape YouTube’s personality across India’s social platforms and lead always-on content, major campaigns, and activations to drive brand awareness and meaningful conversation.

You will collaborate closely with Marketing and Business teams, manage a two-person team, and oversee influencer workflows to ensure culturally relevant content that resonates with Indian audiences.

Qualifications

• 9–14 years of professional experience in social media marketing, brand management, or creative agency roles.
• Deep immersion in the Indian social media and influencer landscape.
• Leadership presence with the ability to influence cross-functional partners in a fast-paced environment.
• Production savvy in social media production and influencer management in the Indian market.

Responsibilities

• Lead the strategy, planning, agency briefing, and execution of YouTube India’s brand & social projects.
• Partner with Marketing and Business teams to ensure social is prioritized in cross-functional forums.
• Manage and mentor a team of two, overseeing agency partners for on-brief, on-time results.
• Oversee production and influencer management workflows to ensure culturally relevant content aligns with brand goals.
• Evaluate campaign performance and apply learnings to influence future strategies.
• Maintain brand safety and ensure all activities meet internal compliance and excellence standards.

Skills

Strategic Leadership

Brand Growth

Cross-Functional Influence

People Management

Influencer Management

Content Expertise

Data-driven

Brand Safety

Operational Excellence

Communication Skills

Leadership Presence

Job description

Established in 2004, OLIVER is the world s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we are at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Location: Mumbai, India

About the role:

YouTube is a cultural heartbeat in India— a platform where millions come to learn, connect, and be inspired. We are looking for a visionary lead to join the YouTube India social team through our staffing partner, Oliver. In this high-impact people management role, you will spearhead the YouTube master brand social workstreams, shaping how one of the world s most significant brands resonates in a dynamic and growing market such as India.

As the Lead for YouTube Brand & Social in India, you will be the strategic architect of YouTube s personality across social platforms in India. You are as obsessed with audience trends as you are with brand storytelling. You will lead "always-on" content, major campaigns, and social-first activations designed to drive brand awareness, love, preference, and meaningful conversation.

What you will be doing:

• Strategic Leadership & Brand Growth: Lead the strategy, planning, agency briefing, and execution of YouTube India s brand & social projects. You will ensure all social-first activations drive measurable brand relevance and deep community engagement across all leading platforms.
• Cross-Functional Influence: Act as a strategic partner to Marketing and Business teams, ensuring social is prioritized in cross-functional forums. You will represent the YT social strategy with a professional, strategic lens, impacting business goals while ensuring high-quality social output.
• People & Agency Management: Manage and mentor a team of two, fostering a culture of best-in-class execution and meticulous attention to detail. You will oversee agency partners, ensuring they adhere to operational excellence processes and deliver on-brief, on-time results.
• Influencer & Content Expertise: Leverage an in-depth understanding of the Indian social and influencer landscape. You will oversee production and influencer management workflows, ensuring content is culturally relevant and aligns with brand goals.
• Critical Thinking & Optimization: Evaluate campaign performance and apply learnings from past activations to influence future strategies. You will form data-driven points of view to navigate ambiguity and continuously improve the teams output.
• Brand Safety & Operational Excellence: Maintain rigorous standards for brand safety and ensure all team activities and agency outputs align with internal compliance and operational excellence standards.

What you need to be great in this role:

• Experience: 9-14 years of professional experience in social media marketing, brand management, or creative agency roles, with a focus on digital and content marketing.
• Social Mastery: Complete immersion in the Indian social media and influencer landscape, with a proven track record of delivering best-in-class content and campaigns.
• Leadership Presence: Demonstrated success in people management and the ability to influence cross-functional partners in a fast-paced environment.
• Production Savvy: Deep understanding of the inner workings of social media production and influencer management in the Indian market.
• Communication Skills: Exceptional strategic thinking and communication skills, with the ability to articulate complex social strategies to diverse stakeholders.
• Brand Advocacy: A passion for the YouTube ecosystem (users, creators, and advertisers) and a commitment to being a constant advocate for our community.

Preferred Qualifications:

• Experience in entertainment or content management with a deep knowledge of APAC pop culture.
• Proven ability to manage complex budgets and multiple campaigns simultaneously in a dynamic environment.
• Proficiency in social analytics and sentiment monitoring to drive proactive and reactive strategies.
• Knowledge of Hindi and other regional Indian languages is an added advantage.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.