Lead: Creator Brand Social - YouTube India

oliverseapac; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

OLIVER, a leading creator Brand Social team, seeks a Lead: Creator Brand Social for YouTube India in Mumbai. You will shape and own the social presence for YouTube creators, advocating for creators, aligning with product and creator needs, and driving data-informed, measurable campaigns.

You will lead Always-on editorial, partner with agencies, mentor a small team, and coordinate cross-region programs to deliver creative and impactful results for creators and viewers.

Qualifications

• Bachelor's degree or equivalent with 6+ years of planning and executing social media campaigns.
• Experience in influencer marketing and creator ecosystems, especially India.
• Strong data-driven decision making and social analytics proficiency.

Responsibilities

• Lead Always-on editorial and community management for YouTube Creators India with agency partners.
• Develop programs and GTM plans that drive business results and creator engagement.
• Manage a small team and oversee agencies to ensure on-brief, on-time delivery.
• Partner with Insights to measure social impact and optimize campaigns.
• Collaborate with global/regional teams on rapid response and workflows.

Skills

Social media marketing

Influencer partnerships

Analytics & optimization

Communication in English & Hindi

Education

Bachelor's degree

Tools

Sprinklr

BrandWatch

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Lead: Creator Brand Social - YouTube India

Location: Mumbai, India

About the role

As Social Marketing Manager for YouTube Creators in India, you will be shaping and driving the social presence of one of the most culturally significant brands of our times in a dynamic and growing region. You will be advocating and addressing its most strategic and business‑critical target audience (YouTube Creators) that helps build this platform and engages its community of viewers on a daily basis.

You are obsessed about what excites YouTube creators, their pain points, and aspirations, and are able to connect the dots on the product magic and their needs. You are a constant advocate for creators - your ideas are always deeply rooted in upskilling them, what they care about, and what delights them. You look at social as a way to deepen our connection with creators, relying on data for insights that will drive measurable results. You should have experience driving social strategies and programs that have created impact on marketing and business goals.

What you will be doing

• Always‑on editorial and community management: Lead the strategies and operations of the @YouTube Creators India on Instagram on a daily basis with the help of agency partners. Elevate our always‑on content and community management based on our team missions, handle strategies, and OKRs.
• Initiatives: Partner with marketing peers and leadership locally and across regions to help develop programs, campaigns, strategies, and GTM plans that deliver intended business results in line with business and campaign goals. Engage and lead social media, influencer, and content agencies to build effective campaigns for key YouTube products and campaigns targeted at casual and intentful creators, with a clear strategy to deliver optimal creativity and innovation.
• People Management: Manage and mentor a team of two, fostering a culture of best‑in‑class execution and meticulous attention to detail.
• Agency Management: You will oversee social media, influencer, and content agencies to build effective campaigns for key YouTube products and campaigns targeted at casual and intentful creators, with a clear strategy to deliver optimal creativity and innovation, ensuring they adhere to operational excellence processes and deliver on‑brief, on‑time results.
• Social Insights: Partner with the Insights & Analytics team and analytics agencies to inform campaign plans & track and share social impact on YouTube business goals, social performance indicators to monitor the health of the YouTube creator brand in India, campaign performance reporting/learnings, and insights from YouTube social that can impact broader YouTube marketing.
• Rapid Response: Work closely with global and regional social/PR/legal/policy teams as part of a Global Rapid Response Team to put in place round‑the‑clock social listening/monitoring workflows and processes, proactive and reactive escalation, and management of user sentiment across social platforms.
• Operations: Support FTE in compliance with regards to the SOWs, POs, and invoices of external agency partners.

What you need to be great in this role

• Experience: Bachelor's degree or equivalent work experience with 6+ years of experience in planning, executing, and optimizing social media and influencer marketing campaigns or programs.
• Creator & Social Mastery: Deep understanding of the Indian creator ecosystem across platforms, YouTube's multi‑format product (long‑form, short‑form, streaming), and best‑in‑class social media campaigns. Understanding of APAC/global creator ecosystems is a bonus.
• Agency Management: Proven experience working with and leading social media, influencer, and content production agency partners.
• Solution Oriented: You are a scrappy, proactive problem‑solver with a strong bias for action and a track record of making things happen in fast‑paced environments.
• Analytical Expertise: Strong record of data‑driven optimization and social analytics (e.g., Sprinklr, BrandWatch), with experience building processes to proactively and reactively manage audience sentiment.
• Communication Skills: Exceptional project management, written, and oral communication skills in English and Hindi. Knowledge of 1-2 other Indian regional languages is an added advantage.

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