Lead Marketing Analytics

Freshworks; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A dynamic SaaS company is looking for a data-focused Lead - Marketing Analytics to enhance their marketing operations and revenue growth. This role involves executing data analysis, managing marketing dashboards, and providing insights to drive campaign performance. Ideal candidates will have over 5 years of experience in marketing analytics, proficiency with tools like Tableau, and strong communication skills. Join us to make a real impact in an inclusive work environment.

Qualifications

• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.
• Strong analytical and quantitative skills with attention to detail.
• Ability to manage multiple data projects with a focus on accuracy and timely delivery.

Responsibilities

• Execute data analysis to provide insights on campaign effectiveness and key marketing metrics.
• Assist in the management and maintenance of the marketing database.
• Support the implementation of lead scoring and routing frameworks.
• Analyze marketing campaign data to identify trends and opportunities for optimization.
• Work closely with cross-functional teams to align data insights with revenue objectives.

Skills

Data analysis

Data visualization

Campaign performance analysis

CRM systems

Communication skills

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

Tools

Tableau

Power BI

Excel

Salesforce

HubSpot

Job description

Lead - Marketing Analytics

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities

• Data Analysis & Reporting: Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates. Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.
• Data Integrity & Compliance: Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
• Lead Scoring & Routing: Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.
• Campaign Performance Analysis: Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization. Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.
• Collaboration & Reporting: Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives. Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.
• Process Improvement & Automation: Identify opportunities for process automation and data integration to streamline marketing analytics operations.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.
• Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).
• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).
• Strong analytical and quantitative skills with attention to detail.
• Excellent communication and reporting skills.
• Ability to manage multiple data projects with a focus on accuracy and timely delivery

Additional Information

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.

Fresh vision. Real impact. Come build it with us

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting

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