Lead Generation Specialist

Chainbull; Chandigarh; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A growing marketing firm in Chandigarh seeks a Marketing Executive to manage lead generation and optimize LinkedIn profiles. The ideal candidate will handle email campaigns, analyze performance metrics, and support sales teams to enhance marketing efforts. Candidates with 6 months to 1 year of experience are encouraged to apply. Share your resume for consideration.

Qualifications

• 6 months to 1 year of experience in lead generation or marketing.
• Ability to optimize LinkedIn profiles and email campaigns.
• Experience with analyzing campaign performance.

Responsibilities

• Identify and connect with potential clients on LinkedIn.
• Build and manage contact lists for email campaigns.
• Monitor LinkedIn campaign performance.
• Create and send engaging email campaigns.

Skills

LinkedIn lead generation

Email marketing

Campaign analysis

Communication

Tools

Mailchimp

Sendinblue

CRM tools

Job description

Key Responsibilities

Lead Generation: Identify and connect with potential clients or prospects on LinkedIn. Build and manage targeted contact lists for email campaigns.

Responsibilities

• Optimize and manage the company’s LinkedIn profile and content strategy.
• Send personalized connection requests, follow-ups, and messages to engage leads.
• Monitor and analyze LinkedIn campaign performance.
• Create and send engaging email campaigns using marketing tools (e.g., Mailchimp, Sendinblue).
• Design email sequences for outreach, follow-ups, and nurturing leads.
• Track open rates, click-through rates, and campaign performance.
• Plan and execute direct marketing strategies to promote products or services.
• Coordinate with the sales team to align marketing efforts with business goals.
• Maintain and update lead databases (e.g., CRM tools).
• Generate reports on campaign effectiveness and suggest improvements.
• Ensure all marketing activities comply with data protection regulations (like GDPR).
• Follow best practices to avoid spam filters and increase engagement

Experience - 6 months to 1 year

Interested candidates can share their resume at [e-mail]