Lead Designer

Fraganote; New Delhi; On-site; INR 650,000 - 900,000; Full time

Job summary

Fraganote is seeking a Senior Graphic Designer to drive the brand’s visual direction across digital and print touchpoints. You will lead a small design team and collaborate with marketing, product, and content teams to craft compelling assets that reflect Fraganote’s identity.

You will oversee packaging, performance ads, and editorial layouts, ensuring brand consistency with elegant, emotional, and clear design across channels.

Qualifications

• Bachelor's degree in Graphic Design or related field.
• 3–6 years of design experience in beauty, fashion, lifestyle, or D2C.
• Proficiency in Adobe Creative Suite; experience with Figma, Canva; After Effects a bonus.
• Strong typography, color theory, and brand systems.
• Experience in packaging design, print production, and digital advertising.
• Ability to manage multiple projects and meet tight deadlines.
• Eye for storytelling, minimal aesthetics, and brand alignment.

Responsibilities

• Own and evolve Fraganote’s visual identity across website, social, packaging, campaigns, and print.
• Lead and mentor junior designers.
• Collaborate with marketing, product, and content teams to conceptualize and execute assets.
• Oversee design from concept to final execution with high aesthetic quality.
• Design and review packaging, labels, lookbooks, product mockups, and ad creatives.
• Ensure assets are optimized for platforms including Meta and Google Ads.
• Manage timelines and workflows across multiple projects.
• Stay ahead of design trends in beauty, fashion, and lifestyle.

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Figma

Canva

After Effects

Job description

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume. We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn’t a product — it’s identity, memory, mood, and cultural commentary. Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, we’ve turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

Job Summary

As the Senior Graphic Designer at Fraganote, you will drive the brand’s visual direction across all digital and print touchpoints. You will collaborate with cross‑functional teams to craft compelling, consistent, and innovative designs that reflect the essence of Fraganote. From packaging to performance ads to editorial layouts, you’ll lead a small design team and ensure the brand stands out with elegance, emotion, and clarity.

Key Responsibilities

• Own and evolve Fraganote’s visual identity across all channels (website, social, packaging, campaigns, print).
• Lead and mentor junior designers.
• Collaborate with marketing, product, and content teams to conceptualize and execute creative assets.
• Oversee all stages of design from concept to final execution — ensuring high aesthetic quality and brand consistency.
• Design and review packaging, labels, lookbooks, product mockups, performance ad creatives, and retail collaterals.
• Ensure all assets are optimized for various platforms including Meta, Google Ads…
• Manage timelines, workflows, and feedback cycles efficiently across multiple projects.
• Stay ahead of design trends in beauty, fashion, and lifestyle — infusing fresh perspectives into the brand.

Required Skills & Qualifications

• Bachelor’s degree in Graphic Design, Visual Arts, Communication Design, or a related field.
• At least 3 – 6 years of design experience, preferably in the beauty, fashion, lifestyle, or D2C space.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and After Effects (bonus) .
• Strong understanding of typography, color theory, visual hierarchy, and brand systems.
• Experience in packaging design, print production, and digital advertising.
• Ability to manage multiple projects and deliver quality work under tight deadlines.
• Eye for storytelling, minimal aesthetics, and brand alignment.