Lead Designer

ICICI Lombard; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

ICICI Lombard in Mumbai is seeking a Lead Designer (Marketing & Branding) to own and define the visual identity across customer touchpoints, including digital campaigns, landing pages, and offline materials.

You will bridge brand integrity with growth velocity, lead campaigns across Meta, Google, YouTube, email, push, and partner channels, and oversee agencies to ensure on-brand, high-quality creative.

Qualifications

• Must have a strong portfolio in branding for fintech or insurance.
• Proficiency in AI-enabled design processes and modern design systems.
• Expertise with Adobe Creative Suite and Figma for end-to-end production.
• Solid understanding of typography, color theory, and visual identity.

Responsibilities

• Define brand guidelines and visual system across channels.
• Lead creative for growth campaigns across Meta, Google, YouTube, email, push, and partner channels.
• Design and lead video creation.
• Oversee agency and freelancer work to ensure quality and brand fidelity.
• Develop campaign concepts from brief to launch.
• Build scalable, modular creatives and templatised assets.
• Own partnership and co-branding creatives.
• Drive seasonal / festival campaigns with rapid turnaround.

Skills

AI-enabled design

Brand strategy

Art direction

Campaign design

Typography

Tools

Adobe Creative Suite

Figma

Job description

We have exciting opportunities for the role of Lead Designer (Marketing & Branding)

Location: Mumbai

Current Salary

Expectation

Notice Period

Education (Full Time / Part Time)

About the role

Own and define the visual identity across every customer touchpoint digital campaigns, performance creative, landing pages, partnerships, and offline. You bridge brand integrity and growth velocity, ensuring what ships at scale is beautiful, on-brand, and measurably effective.

Key responsibilities

• Understanding of defining brand guidelines and visual system (typography, color, illustration, photography, iconography) and evangelize them across the org.
• Lead creative for growth campaigns Meta, Google, YouTube, email, push, in-app banners, WhatsApp.
• Design and lead video creation
• Oversee agency and freelancer work for quality and brand fidelity
• Develop campaign concepts from brief to launch
• Build a scalable and modular creative, templatised assets
• Own partnership and co-branding creative
• Drive seasonal / festival campaigns with rapid turnaround

Must-have skills

AI-enabled design process | Adobe Creative Suite | Brand strategy | Performance creative | Art direction | Campaign design | Typography | Figma

Good to have

Motion/video editing | 3D illustration

Green flags we are looking for

Strong portfolio showcasing exceptional videos leading to more conversion | Curiosity about fintech or insurance.

Regards,

Khushi