Lead Creator Marketing

Atlys; India; On-site; INR 3,000,000 - 4,200,000; Full time

Benefits offered by this job

Health insurance for you and family

Relocation support

High-spec equipment and tools

Office with recreation facilities

Job summary

Atlys is seeking a Lead, Creator Marketing to build the creator engine from zero. You will design the playbook, grow the creator network, and lead a team to produce high-volume creator-led content across platforms and destinations.

You will own the channel P&L, negotiate high-value partnerships, and establish processes to run at scale while maintaining quality and cost discipline. This is a high-ownership, fast-paced role.

Qualifications

• 6–7 years in creator or influencer marketing.
• Able to balance spreadsheet work with creative review.
• Built scalable processes to run volume.
• Commercially capable with talent managers and agencies.
• Experience building something from zero.

Responsibilities

• Build and own the creator playbook across platforms and creator tiers.
• Own the channel P&L, budget splits, and defend it on cost per visit/application.
• Negotiate and close high-value creator and celebrity partnerships.
• Hire, ramp and lead a small pod across sourcing, creative and operations.
• Report weekly to leadership and hand winning creative to paid amplification.

Skills

Creator marketing

Budget ownership

Negotiation

Process-driven

Content judgement

Job description

Job Description:

About Atlys

Our mission is to enable every person on Earth to travel freely.

Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers.

Atlys is changing that.

We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early.

The Role

We're looking for a Lead, Creator Marketing to build Atlys' creator engine from zero - the playbook, the creator network, and the team that turns creator-led content into visa applications. You'll run this at real volume: a hundred-plus videos a month across everything from nano creators telling their own visa story to celebrity partnerships, and tens of millions of views behind them. Almost none of it exists yet. What you build in the first six months is what this function runs on for years.

The Job

• Build and own the creator playbook across platforms and creator tiers, deciding where every rupee goes, which tiers earn more of it, and why.
• Own the channel P&L end to end, setting the budget split across creator tiers and destinations and defending it on cost per visit and cost per application, not views.
• Negotiate and close the highest-value creator and celebrity partnerships personally, setting the commercial standard the rest of the team works to.
• Hire, ramp and lead a small pod across sourcing, creative and operations, and build the process that lets it run at volume without quality falling over.
• Report the channel honestly to leadership every week, what worked, what didn't, what you're changing and hand the winning creative to paid amplification.

The Ideal Candidate

You’ll Likely Thrive In This Role If You

• Have 6–7 years in creator or influencer marketing, including real time owning a budget and a number rather than executing someone else's plan.
• Are equally at home in a spreadsheet and a creative review, and can tell whether a piece of content is good before the data comes in.
• Are process-driven by instinct, and have built systems that let a team scale output without you personally touching every deal.
• Can hold your own commercially with talent managers and agencies, and know what a creator is actually worth versus what they're asking for.
• Have built something from zero before, and want the ambiguity, pace and personal accountability that comes with it.

We hire exceptional people for their craft, not travel enthusiasts. We solve hard problems that happen to touch global travel and government infrastructure.

What You Can Expect

Atlys is built by a small team with outsized ambition, high ownership, and an obsession with doing great work.

Here’s What You Can Expect

• Competitive compensation and equity so you participate in the value you help create.
• Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us.
• A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off.
• Lunch, high tea and dinner at the office, so the basics are taken care of while we build together.
• Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft.
• Relocation support to make moving closer to the team as seamless as possible.
• Great tools to do your best work, including high-spec equipment and software.
• An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator.

Our values shape how we make decisions, work together and build for travelers. The bar is high, the pace is fast, and the way we work is deliberate. Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront.

Come build the intelligence layer for global travel

Requirements: