Lead Copywriter

Lowe's; Bengaluru; On-site; INR 1,500,000 - 2,400,000; Full time

Benefits offered by this job

On-site gym

On-site clinic

Ultramodern workplace

Job summary

Lowe's India Bengaluru-based Marketing Creative Team seeks a Lead Copywriter to steer high-complexity campaigns across email, display, social, search, and more. You will partner with CLT, designers, and producers to deliver on-brand storytelling with data-backed decisions and strong narrative voice.

With 6–8+ years in advertising or retail, you will mentor copywriters, own project timelines, and ensure seamless collaboration across channels while upholding Lowe's brand standards and performance

Qualifications

• Bachelor's or Master's in marketing, communication, journalism, or English.
• Experience with US retailers and understanding cultural nuances.
• Proficient in copywriting, storytelling for brands, and brand strategy.
• Strong stakeholder management and team coaching/mentorship.
• Proficient with MS Office and project management.

Responsibilities

• Lead campaign-level project execution across channels.
• Understand the customer journey and base creative solutions on that.
• Use performance data to refine creative outcomes and messaging.
• Lead high-complexity projects with multiple stakeholders.
• Provide creative direction and review channel creatives (email, display, social, search).
• Mentor copywriters and ensure consistency across work.
• Collaborate with designers, CLT, and marketing stakeholders to craft cohesive brand communications.
• Maintain high quality of layout, typography, and on-time delivery.

Skills

Copywriting

Storytelling for brands

Brand strategy

Stakeholder management

Team coaching/Mentorship

Project management

Microsoft Word

PowerPoint

Excel

Communication skills

Education

Bachelor's or Master's in Marketing/Communication/Journalism/English

Tools

Microsoft Word

PowerPoint

Excel

Job description

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s

Lowe's is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

About Lowe’s India

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India.

About the Team

The Marketing Creative Team at Lowe's Home Improvement is the driving force behind our brand's compelling storytelling and visual identity. This dynamic group of creatives collaborate to deliver impactful campaigns that inspire and engage our customers. By blending innovation with a deep understanding of the home improvement industry, the team crafts memorable experiences across print, digital, and social platforms. Dedicated to excellence, creativity, and customer focus, the Marketing Creative Team ensures Lowe's remains a trusted partner for every project, big or small.

Job Summary

The Lead Copywriter is the primary copywriter working directly with Creative Leadership Team (CLT) and stakeholders and managing high complexity briefs that are at a campaign level involving multiple channels like email, display, social, audio, search, push/SMS etc. They collaborate closely with Designers and Producers to maintain timelines and propose recommendations based on the business briefs. The lead works independently on jobs that are both cross functional and complex. Typically, they work on projects with high accountability and are categorized are tier projects (high complexity, visibility and impact). They have deep expertise and experience across multiple channels for digital and print. They are strong creative thinkers and brilliant presenters, having the ability to influence the audience. The lead is expected to be an SME on all channels, it requires them to bring process and production efficiency and evolve the quality while being consistent to the brand standard. They are the problem solvers and proactively provide fresh solutions to solve for business briefs with minimal supervision. This role is responsible for being up to date on all media channel formats, standards as well as trends. The lead should have a customer centric mind-set and the ability to back copy decisions with performance insights and data. They develop a range of options to meet the needs of the business and resonates with the customer based on research and insights. Additionally, the lead copywriter performs quality checks and provides work direction to the copy team working on the project they lead.

Roles & Responsibilities

Core Responsibilities:

• Expertise in handling campaign level project execution.
• Understanding of the customer journey and basing creative solutions on that.
• Ability to understand creative performance data and connect the dots in building strong creative solutions that resonate with the customers.
• Lead high complexity projects that require multiple stakeholders buy-ins like campaign style guides, brand identities, platform testing etc
• Creative direction and review skillset on channel creatives for email, digital display, social, search.
• On a daily basis, the Lead Copywriter carries a workload of conceptual and tactical copywriting requests.
• In addition, the Lead Copywriter is a professional mentor for Copywriters and helps to review work for consistency. Feedback and advice are provided.
• On a regular basis, they collaborate with copywriters, designers, CLT and marketing stakeholders to develop cohesive brand communications.
• High quality of work in terms of layout, hygiene, type and on time delivery.
• High ownership and accountability.
• Leading campaign level creatives.
• Developing copy systems to guide the team and keep the production efficiency high while maintaining brand language consistency.
• Confidently present concepts and brilliant storytellers, able to defend the work and "sell" their idea.
• Strong design thinkers and proactive team players.
• Project management skillset and ability to navigate between multiple projects.
• Supporting the manager in allocating resources based on the briefs.

Years of Experience

6 - 8+ years in an advertising agency or retail organization.

Education Qualification & Certifications (optional)

Bachelors or master's in marketing, Communication, Journalism, English Skill Set Required Primary Skills (must have) Key skills - Copywriting, storytelling for brands, brand strategy, GCC/retail/advertising background, stakeholder management, Team coaching/Mentorship General office programs such as Microsoft Word, PowerPoint, Excel. Candidate should have effective project management skills; oral and written communication skills; and ability to handle multiple tasks simultaneously. Experience working with US retailers and understanding the cultural nuances is required for this role. Experience at retail brand in-house creative department/ design house/ marketing agency.

Required Minimum Qualifications

Experience working with US retailers and understanding the cultural nuances is required for this role.

Equal Opportunity Statement

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Lowe’s is dedicated to service, which begins with serving our associates. Lowe’s team members enjoy exceptional benefits and opportunities to grow their skills.

Company Profile

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 35 home improvement company serving approximately 20 million customers weekly in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.