Lead Communication Designer - Brand and Campaign Art Direction

Razorpay Software Pvt Ltd; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Razorpay's in-house creative studio is hiring a Lead Communication Designer to guide product marketing content, GTMs, and campaigns across countries. You will lead a high-talent team of motion designers, art directors, editors, and AI builders, shaping briefs with PMMs and turning campaign wins into brand systems.

You are an art director first, with strong branding instincts and experience in AI-driven design.

Qualifications

• Experience leading product marketing design for multiple markets.
• Strong art direction and branding campaigns across channels.
• Proficiency with AI-enabled design tools and workflows.

Responsibilities

• Set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns across countries.
• Lead pod-level charters end to end across products and brand campaigns.
• Coach and mentor junior designers, manage workloads, and ensure quality.

Skills

Art direction

Brand building

AI at scale

Team leadership

Motion design

Editing

Education

Design degree from NID or similar design school

Tools

Adobe Creative Suite

Figma

Midjourney

Runway

Claude

Gemini

Job description

Lead Communication Designer Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we've since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia. But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you're curious, you'll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say "thank you." Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you'll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

About the role

We're hiring a Lead Communication Designer for the product marketing design pod in Razorpay's in-house creative studio. The pod designs product marketing content, GTMs, feature launches, and advertising campaigns for every Razorpay product across countries, and takes part in Razorpay brand and ad campaigns. You'll lead a high-talent team of motion designers, art directors, editors, and AI builders - winner of Creative and Design Team at the ET Brand Disruption Awards 2026, with recent wins at Kyoorius, Effie, and the Shorty Awards - and take its work up a notch. You're an art director first, a brand builder through campaigns, and someone who builds with AI, not just uses it.

What you'll own

• Art direction and brand

  Set creative direction for product marketing content, GTMs, feature launches, and advertising campaigns across countries - shoots, storyboards, motion, edit, type, and colour. Own pod-level charters end to end across products like Payment Gateway, Cross Border, POS, Engage, Cards, and RazorpayX. Take part in Razorpay brand and ad campaigns, and lead flagship moments like FTX and IPL. Shape briefs with PMMs: challenge weak positioning, sharpen the narrative, and pitch campaigns before anyone asks. Turn campaign wins into brand systems - visual languages, imagery styles, motion kits - every product can use.

• AI at scale

  Push Midjourney, Nano Banana, Runway, Higgsfield, and Seedance past generic output to brand-quality videos, campaigns, and product identities. Build web experiences, tools, and automations with Claude and Gemini through APIs or MCPs, including pipelines for variants, localisation, and resizes. Decide which tools the studio adopts, document the workflows, and train the team.

• Team leadership

  Lead junior designers day to day: run sprint sheets, weekly workload planning, and reviews. Coach them in art direction and AI; delegate BAU and build SOPs so quality scales through the team. Raise scope, timeline, and quality risks with stakeholders early and directly. Keep the studio fun and social - jams, show-and-tells, celebrating good work loudly - and help hire.

What great looks like in year one

• 01 Core design leadership for two major events.
• 02 One or two national or global awards for the studio.

Strong design direction across campaigns.

Multiple mini AI automation projects shipped through the year.

Background we're looking for

• Education A design degree from NID or a similar design school.
• Agency and in-house ATL or brand agency experience, plus time in an in-house brand marketing team.
• Collaboration Has worked closely with PMMs, marketing managers, brand managers, and social media teams, and led junior designers, animators, and editors.
• Craft Art direction across Adobe Creative Suite and Figma, with basic motion and editing skills - and above all, strong taste.

Who you are

• 6-8 years in communication design, art direction, or brand design, ideally across in-house brand teams and creative or advertising agencies.
• A portfolio with strong art direction: campaigns and films where you shaped the look, the story, and the tone.
• Proven record of building or evolving a brand through campaign work, with results you can point to (reach, awards, adoption, business impact).
• Strong across graphics, motion, video, and landing pages.
• Ships production work with Midjourney, Nano Banana, Runway, Higgsfield, and Seedance, and has built automations with Claude or Gemini through APIs or MCPs.
• Has led a team of 3-5 designers, animators, or video editors day to day - sprint sheets, weekly workload, reviews - and can show how they grew under you.
• Confident with senior stakeholders: you can push back on a weak brief, pitch an idea to leadership, and win the room.
• Warm, social, and fun to work with - people want to be on your team.

Bonus points

• Live-action or 3D product direction B2B, fintech, or SaaS brand experience
• Games, interactive, or experiential work

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

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Experience Level Senior Level