Growth Marketing Manager

Razorpay Software Pvt Ltd; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Razorpay, a leading fintech in Bengaluru, is seeking a Manager, Product Marketing to own GTM launches for cross-border and new products. You will collaborate with Product, Sales and Design to shape positioning, messaging, and launch plans, driving quality leads and a seamless customer journey.

The role requires 2–3 years in marketing within B2B SaaS or fintech, with hands-on experience in acquisition funnels, community programs, and data-driven decision making.

Qualifications

• 2–3 years of experience in Marketing, Growth, or Demand Generation in B2B SaaS or Fintech.
• Proven experience planning and executing GTM launches for new products or features.
• Strong understanding of acquisition funnels and optimizing customer journeys.

Responsibilities

• Own and execute GTM launches for upcoming Cross Border products, including positioning and launch plans.
• Drive funnel acquisition strategy across channels to generate quality leads.
• Identify and fix drop-offs in the acquisition funnel using data and A/B testing.
• Build a community of cross-border exporters through events, content, forums, partnerships.

Skills

GTM launches

Acquisition funnels

Community building

Data dashboards

Storytelling

Stakeholder communication

AI in marketing

Marketing automation

CRM tools

SQL familiarity

Education

MBA or background in marketing, business, or economics

Tools

SQL

BI dashboards

CRM tools

Job description

Manager, Product Marketing Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia. But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Roles and Responsibilities

Own and execute GTM launches for upcoming Cross Border products, including positioning, messaging, launch plans, and cross-functional coordination with Product, Sales, and Design.

Drive funnel acquisition strategy - plan and run campaigns across channels to generate quality leads and optimize the customer journey from awareness to conversion.

Continuously identify and fix drop-offs across the acquisition funnel using data, experimentation, and A/B testing to improve conversion rates.

Build and curate a community of cross-border exporters through events, content, forums, and partnerships that drive engagement, advocacy, and organic growth.

Partner with Product and Business teams to translate customer insights into sharper positioning, campaign ideas, and community programming.

Track, report, and present marketing performance metrics (launch impact, funnel conversion, community growth) to leadership on a regular cadence.

Collaborate with cross-functional teams (Product, Sales, Design, Content) to ensure consistent messaging and a seamless customer experience across touchpoints.

What We Are Looking For

2 to 3 years of experience in Marketing, Growth, or Demand Generation roles in B2B SaaS or Fintech.

• Proven experience planning and executing GTM launches for new products or features.
• Strong understanding of acquisition funnels and experience optimizing customer journeys to improve conversion.
• Experience building or managing communities, forums, or customer advocacy programs.
• Analytical mindset with the ability to use data and dashboards to guide decisions.
• Strong storytelling, content, and stakeholder communication skills.
• Eagerness to leverage AI to optimize workflows, campaigns, and data-driven insights.
• Self-driven, organized, and comfortable working in a fast-paced, high-growth environment with a high sense of ownership.
• Nice to Have Experience working in a fintech, payments, or cross-border trade company.
• Familiarity with SQL, dashboards, or BI tools to pull and analyze marketing data.
• Experience with marketing automation or CRM tools.
• MBA or background in marketing, business, or economics.

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

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Experience Level Mid Level