Lead Account Strategist - Paid Search.

InMobi Advertising; Lucknow; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

InMobi Advertising is seeking an Account Specialist Lead to manage a portfolio of high-potential clients in Lucknow, driving Bing Ads campaigns, optimization, and revenue growth. You will coordinate with Sales and Account teams to deliver data-backed outcomes.

Ideal candidates have 10+ years in search marketing, strong Excel/SQL skills, and proven mentoring ability, with excellent English communication and a proactive, results-driven mindset.

Qualifications

• 10+ years working in search engine marketing and overall 6-8 years of advertising experience.
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response.
• Excellent Excel and data analysis skills; familiarity with SQL.

Responsibilities

• Manage a set of key/strategic client accounts focused on revenue targets and feature adoption.
• Provide data-driven solutions including report creation and opportunity management.
• Mentor a group of account strategists and collaborate with cross-functional teams.

Skills

Account management

Search engine marketing

Excel

SQL

Analytical thinking

Communication skills

Team mentorship

English fluency

Education

Bing Ads Certification

Tools

Excel

SQL

Bing Ads Certification

Job description

InMobi (Corporate)

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

InMobi (Corporate)

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.

Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Job and Team details - Lead - Account Specialist

Microsoft and InMobi have entered into partnership. As per which, InMobi will be partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete management / transaction across Bing. We are seeking an Account Specialist with search advertising experience, attention to detail, customer obsession, and a passion to learn and adapt in an evolving environment. The individual in this role will support Sales and Account management leads to manage an assigned set of clients focused on attaining revenue targets, feature adoption, and client-driven goals. The Account Coordinator will build trusted‑advisor status with their account team and clients through flawless customer management and data‑driven solutions including report creation, opportunity management and tactical execution / implementation of search optimizations and feature adoption. As an AS Lead, you will be managing a set of key/strategic clients’ accounts, and in parallel, mentor a group of account strategists in the team.

What is expected out of you ?

• 10+ years working in search engine marketing; Overall 6-8 years of Advertising Experience
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc.
• Experienced using Excel to analyze information,Advance Excel, SQL, including data manipulation and data analysis
• Critical thinker who is organized and can make decision based on clear priorities
• Problem solver and multitasker who can partner well with other teams
• Collaborative teammate who can build successful team relationships with partners; and can prioritize multiple tasks
• Excellent written and verbal communication skills
• Flexible and able to quickly adapt to changing business needs and processes
• Positive and creative ‘can do’ attitude with a strong work ethic
• Self-motivated and willing to contribute ideas
• Fluency in English
• Location : Lucknow

Preferred

• Bing Ads Certification
• 8+ years search or digital media experience

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!