Key Account Sales Manager - HORECA

Swa Artisanal Syrups; New Delhi; On-site; INR 1,300,000 - 1,500,000; Full time

Benefits offered by this job

Opportunity for ownership and autonomy

Work with industry-leading brands

Direct contribution to product development

Job summary

A leading craft beverage company based in Delhi is seeking a Mid-Senior Level Sales and Business Development professional to manage key accounts and drive new business development. The ideal candidate will have a degree in Hospitality Management or Food Technology with 4-8 years of B2B sales experience, particularly in the F&B sector. This role offers the chance to work with industry-leading brands and contribute to product innovation while working in a fun and collaborative environment.

Qualifications

• 4-8 years of experience in B2B Sales / Key Accounts in F&B or FMCG sectors.
• Strong understanding of hospitality and beverage business operations.
• Willingness to travel extensively.

Responsibilities

• Nurture relationships with B2B clients to drive retention and satisfaction.
• Identify and convert new opportunities in HORECA and QSR sectors.
• Partner with clients to co-create new flavors that align with market trends.

Skills

Interpersonal skills

Negotiation abilities

Creative thinking

Education

Degree in Hospitality Management or Food Technology

Job description

CTC Range - 13-15 lakhs, work experience - 3-7 years

About Swa Artisanal Syrups

At Swa, we create 100% Natural Artisanal Syrups that elevate every cocktail, mocktail, iced tea, and craft coffee experience. In a short time, we’ve grown into a Challenger Brand in the F&B space, partnering with iconic clients like Starbucks, Chaayos, Blue Tokai, Third Wave Coffee, Barbeque Nation, Daryaganj, Pyramid group and more.

Our work culture is fun, entrepreneurial, and collaborative. Every Swa team member is treated as an owner of our future. We're looking for people with an adventurous spirit, a bold work ethic, and a passion for beverage innovation who thrive in a fast-moving startup environment.

Key Responsibilities

• Key Account Management: Nurture relationships with our prestigious B2B clients across North India to drive retention, satisfaction, and upsell opportunities.
• New Business Development: Identify and convert new opportunities within the HORECA, QSR, and beverage sectors.
• Client Engagement: Build deep, consultative relationships with decision-makers and purchasing heads; act as the voice of the customer internally.
• Partner with clients and the internal R&D team to co-create new flavors and offerings that align with market trends.
• Sales Strategy & Execution: Own and deliver on monthly, quarterly, and annual sales goals with a strong focus on quality and consistency.
• Market Research: Stay ahead of trends in the hospitality and beverage industry to uncover white space opportunities.
• Travel & Field Work: Regularly travel across North India to meet clients, conduct product demos, attend industry events, and build a stronger Swa presence.

Ideal Candidate Profile

• Degree in Hospitality Management, Food Technology, or related field
• 4–8 years in B2B Sales / Key Accounts in the F&B, Hospitality, or FMCG sectors
• Excellent interpersonal and negotiation skills
• Strong understanding of how hospitality and beverage businesses operate
• Creative thinker with a passion for product development and innovation
• Willingness to travel extensively
• Self-starter with a founder’s mindset – ready to hustle and grow with a young brand

Why Join Swa?

• Work with industry-leading brands and help shape the future of craft beverages in India
• Be part of a fun, fearless, and flat organization that values initiative
• Contribute directly to new product development and brand building
• Ownership, autonomy, and growth – from Day 1

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Sales and Business Development

Industries

Food and Beverage Services