Junior Media Buyer

Opicle; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Job summary

Opicle, a leading ad-network, is hiring a Junior Media Buyer to manage performance campaigns for international brands. The ideal candidate will possess strong analytical skills and at least 1-2 years of experience in Programmatic Buying, utilizing tools like Google Analytics, Pubmatic, and Criteo. This role offers a chance to work in a dynamic environment focusing on digital marketing strategies and campaign optimization.

Qualifications

• Experience managing performance campaigns for brands.
• Strong analytical skills and ability to meet deadlines.
• Passionate about marketing and digital media.

Responsibilities

• Manage performance campaigns using various ad formats.
• Analyze and optimize campaigns for profitability.
• Forecast campaign scale and understand market positioning.

Skills

Data analysis

Communication

Interpersonal skills

Presentation skills

Education

1-2 years experience in Programmatic Buying

Experience in data analyst role

Tools

Google Analytics

Pubmatic

Mediamath

Google Ad Manager

Criteo

Job description

6 days ago Be among the first 25 applicants

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Hiring IT & Non-IT roles | Mid to Senior Level Hiring | Stakeholder management | Global Talent Acquisition Specialist | Recruitment & Retention |…

About Opicle:

Opicle has been recognized as India`s Leading Ad-Network. Since 2014, Opicle deliver

quality business services from IT Development to Digital Marketing.We believe in innovation

and adaptability, we thoroughly understand business requirements of our clients and deliver

quality services to full-fill their business objectives. Opicle has been affiliated with over 150

companies worldwide and is joined by more than 500 active and potential publishers .

Designation: Junior Media Buyer

Job role:

You will be managing performance campaigns for marquee domestic & international brands

using multiple ad formats such as Native, Display and Search. We look for people who are

naturally inclined to dig into the numbers and want to grow alongside a fast-pace product.

What skills and experience do you need?

● Minimum 1-2 years of experience executing campaigns on Programmatic Buying

platforms (Pubmatic, Mediamath, Google Ad Manager, Criteo and other popular DSP

platforms).

●Excellent data analysis, interpersonal, communication and storytelling skills to be able to

present campaign results effectively (Experience in a data analyst role is a plus).

●A logical thinker with a high level of drive, initiative & self motivation and can meet

deadlines efficiently.

●Hands on experience on with analyzing spreadsheets and digital analytics tools like Google

Analytics.

●Passionate about marketing and transforming advertiser bottom line results with digital

media.

●Forecast the campaign scale and understand the advertisers market positioning on the

basis of the ads brief and industry research.

●Collate market insights about advertiser goals and industry trends into actionable campaign

strategies.

●Perform daily account management of pay per click/post click conversion to optimise and

display accounts for brands targeted to the IN, SEA, MEA & European Markets, across

●Identify the right campaign goals and KPIs based on advertiser goals from awareness to

app/website traffic to app/website actions and performance.●Analyze and configure keyword bids, daily and monthly budget caps, impression share, win

rates, quality score and other important account metrics.

●Consistently conduct creative and targeting experiments to optimize campaigns for

profitability.

Contact us to apply

Email cv at [e-mail]

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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