Integrated Marketing Associate Director

UnitedHealth Group; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

UnitedHealth Group is seeking a senior marketing professional in Bengaluru to lead cross-channel campaigns, ABM programs, and Marketo-driven email initiatives. The role emphasizes data-driven optimization, ROI measurement, and close collaboration with Sales, Product, and Customer Success to drive pipeline and revenue growth.

Ideal candidates will bring 8+ years of performance or digital marketing experience, expertise in Marketo and paid media, and strong CRM and analytics capabilities to

Qualifications

• 8+ years in performance or digital marketing.
• Experience with Marketo or similar platforms.
• Hands-on paid media planning and optimization.
• CRM experience and customer journey mapping.
• Strong PPC, SEO, programmatic, and retargeting knowledge.
• ABM strategy development for high-value accounts.

Responsibilities

• Lead planning, execution, and optimization of digital marketing campaigns across channels.
• Track, analyze, and report campaign performance against goals and ROI.
• Develop CRO strategies to increase conversion rates.
• Define and execute ABM strategies for target accounts.
• Design and optimize B2B email campaigns using Marketo.
• Leverage data to inform strategic marketing decisions.
• Manage marketing budgets for resource optimization.
• Collaborate with Sales, Customer Success, Product, and others.
• Develop programs to support pipeline and revenue growth.
• Comply with company policies and potential location/work changes.

Skills

Performance marketing

Marketo

Paid media

CRM platforms

ABM strategies

PPC

SEO

Data analytics

Job description

Job Description:

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Campaign Management: Lead the planning, execution, and optimization of digital marketing campaigns across channels including email, social media, display advertising, paid search, and partner marketing
• Performance Measurement & Reporting: Track, analyze, and report campaign performance against defined goals, KPIs, and ROI targets, providing actionable recommendations for improvement
• Conversion Rate Optimization (CRO): Develop and implement strategies to improve conversion rates and maximize the effectiveness of marketing programs across channels
• Account-Based Marketing (ABM): Define and execute ABM strategies for high-value target accounts, aligning closely with sales priorities to drive pipeline growth and business impact
• Marketo B2B Email Marketing: Design, launch, and optimize B2B email nurture journeys and campaigns using Marketo to enhance engagement and lead progression
• Data-Driven Decision Making: Leverage marketing data and analytics to generate insights, identify opportunities, and inform strategic marketing decisions
• Budget Management: Manage and optimize marketing budgets to ensure effective resource allocation and maximize return on marketing investments
• Cross-Functional Collaboration: Partner with Sales, Customer Success, Product, and other key stakeholders to align marketing initiatives with business objectives and customer needs
• Pipeline & Revenue Support: Develop and execute marketing programs that support sales objectives, generate pipeline, and accelerate growth within strategic customer and prospect accounts
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 8+ years of experience in performance marketing, digital marketing, demand generation, or a related field
• Proven experience with Marketo or similar marketing automation platforms for campaign execution, lead nurturing, and marketing operations
• Hands-on experience in planning, launching, and optimizing paid media campaigns across digital channels
• Experience working with CRM platforms and leveraging customer journey mapping to enhance marketing effectiveness and customer engagement
• Solid knowledge of PPC, SEO, Programmatic Advertising, and Retargeting strategies and best practices
• Demonstrated success in developing and executing Account-Based Marketing (ABM) strategies that drive engagement, pipeline growth, and conversions within high-value target accounts

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.