India Marketing Leader - UIS

Mindray; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mindray is seeking a marketing leader to develop and execute the national strategy for its Ultrasound Imaging Systems. The role focuses on product positioning, market expansion, and collaboration with sales, clinical teams, and global marketing to drive growth.

The successful candidate will design engaging customer programs, analyze market data, and mentor a high-performing team to deliver measurable outcomes in a dynamic healthcare environment.

Responsibilities

• Develop and execute the national marketing strategy for Mindray's Ultrasound Imaging Systems.
• Drive product positioning, market penetration and growth with data-driven marketing.
• Lead product launch planning and execution for new ultrasound technologies.
• Collaborate with sales, clinical, product, and global marketing to align objectives.
• Analyze market trends, customer needs, and competitors to shape strategies.
• Build relationships with KOLs, healthcare institutions, and stakeholders.
• Design and run customer engagement programs, workshops, conferences, webinars, and digital campaigns.
• Develop value propositions and collateral to support sales enablement.
• Monitor marketing effectiveness via KPIs, ROI, and business metrics.
• Lead and mentor a marketing team while fostering innovation and collaboration.

Job description

Job Description:

Key Responsibilities

• Develop and execute the national marketing strategy for Mindrays Ultrasound Imaging Systems portfolio.
• Drive product positioning, market penetration, and business growth through data-driven marketing initiatives.
• Lead product launch planning and execution for new ultrasound technologies and solutions.
• Collaborate closely with sales, clinical application teams, product management, and global marketing teams to align business objectives.
• Analyze market trends, customer needs, competitor activities, and emerging opportunities to develop actionable business strategies.
• Build strong relationships with key opinion leaders (KOLs), healthcare institutions, and industry stakeholders.
• Design and execute customer engagement programs, workshops, conferences, webinars, and digital marketing campaigns.
• Develop compelling value propositions and marketing collateral to support sales enablement.
• Monitor marketing effectiveness through KPIs, ROI analysis, and business performance metrics.
• Lead and mentor a high-performing marketing team while fostering innovation and cross-functional collaboration.