IN_Manager_RTCDP Consultant_GCC_Advisory_Bangalore

PwC; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

PwC is seeking a Customer Journey Analytics (CJA) Business Consultant to help clients optimise marketing strategies using Adobe Analytics and CJA solutions. You will engage with marketing teams, define business requirements, and guide technical teams through implementation, ensuring measurable outcomes.

The role requires 3–7 years of experience in analytics, strong communication, and the ability to lead multiple engagements while delivering high-quality results for diverse clients.

Qualifications

• BE/B.Tech/MBA/MCA/Mtech required.
• Master’s studies in e‑business, digital marketing, statistics or analytics fields are preferred.
• 3–7 years of experience.
• Applicants should be capable of visa sponsorship requests (if applicable) and have strong communication skills.

Responsibilities

• Build relationships with client marketing teams and drive digital marketing success.
• Understand client business models and guide use cases and KPIs.
• Support Adobe Analytics/CJA implementation from a business perspective.
• Lead multiple client engagements and manage scope and timelines.
• Provide insights to optimise marketing spend and business outcomes.
• Create thought leadership and training materials to enable clients.

Skills

Adobe Analytics

Databricks

Big Data

Analytical Thinking

Web & Mobile Optimization

Education

BE/B.Tech/MBA/MCA/Mtech

Tools

Python

R

SPSS

Alteryx

Job description

Line of Service Advisory Industry/Sector Not Applicable Specialism Data, Analytics & AI Management Level Manager Job Description & Summary

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision‑making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems.

Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose‑led and values‑driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Job Description & Summary: Customer Journey Analytics (CJA) Business Consultant Responsibilities

• Develop relationships at all levels within client’s marketing teams and maintain regular and appropriate communication with them.
• Gain an in-depth knowledge of a client’s business model and marketing strategy and drive digital marketing success rooted in customer's business drivers.
• Support customer discovery sessions and help guide client's use cases, business requirements and key performance indicators, and assist as part of a team to deliver against those objectives.
• Support internal technical consultants, client's developers and third parties throughout the implementation of Adobe Analytics/Customer journey Analytics (CJA) process from a business perspective.
• Understands the importance of identities in CJA set up and is able to guide the technical team on requirements pertaining to identities.
• Able to manage CJA connections and data transformation in CJA Data‑view using friendly UI.
• Support clients in their reporting, dash‑boarding and ad‑hoc analysis requirements.
• Provide measurable insights and recommendations to improve business and marketing strategies.
• Help customers further understand and fully utilise product capabilities and the transformative power of digital marketing.
• Analyze marketing campaign attribution and provide recommendation for optimizing marketing spend.
• Conduct regular stakeholder readouts to showcase value generated and guide customer on future roadmap.
• Lead multiple client engagements at a time and establish expectations appropriately to keep projects on schedule and within scope.
• Engage directly with customers via meetings, phone, email, and/or in‑person through the project lifecycle. Including interaction with marketers, analysts, web developers, partners and executives.
• Become an authority in the use of Customer Journey Analytics (CJA) products and the methods by which they can be used to efficiently to optimise online businesses.
• Create thought leadership, write blogs, build training videos to enable Adobe and customers.
• Elevate and encourage fellow team members through caring, effective leadership, regular shared feedback, and mutual mentoring; drive continuous improvements in our ways of working.
• Keep accurate daily and weekly records of client billable time.

Mandatory skill sets

• Adobe Analytics/ Google Analytics AEP

Preferred skill sets

• Web and mobile app optimization consulting experience
• Python /R / SPSS

Years of experience required

3-7 Years

Education qualification

• BE/B.Tech/MBA/MCA/Mtech

Preferred attributes

• Master’s‑level studies in e‑business, digital marketing, statistics and relevant analytics fields, or digital transformation.

Required Skills

• Databricks Platform

Optional Skills

• Accepting Feedback, Accepting Feedback, Active Listening, AI Fluency, AI‑Human Collaboration, Algorithm Development, Alteryx (Automation Platform), Analytical Thinking, Analytic Research, Big Data, Business Data Analytics, Coaching and Feedback, Communication, Complex Data Analysis, Conducting Research, Creativity, Customer Analysis, Customer Needs Analysis, Dashboard Creation, Data Analysis, Data Analysis Software, Data Collection, Data‑Driven Insights, Data Integration, Data Integrity {+ 46 more}

Desired Languages

(If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

July 31, 2026

Are you ready to make a difference?

Want to unlock new value by applying your unique perspective and talents? You can grow exponentially at PwC. Here, you can uncover hidden talents, build lifelong relationships rooted in trust and empathy and turn challenges into opportunities for innovation. We’ll help you grow your skills through challenging, meaningful work so you can go further.