IandP GN - Song Marketing- Senior Manager - Process Excellence-PE

Accenture; Gurugram District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Accenture is seeking a Senior Manager for Marketing Process Excellence to lead large-scale transformation programs across consumer-focused marketing functions. You will guide C-suite stakeholders, design future-state operating models, and govern data-driven, AI-powered marketing initiatives that improve acquisition, engagement, loyalty, content, and CRM.

You will embed AX (Agent Experience) design into delivery, driving governance, escalation handling, and human-agent handoffs to ensure

Qualifications

• 5-12 years of experience in process excellence, marketing transformation, functional consulting, or management consulting
• Deep marketing domain expertise with ability to shape transformation strategy across multiple capabilities
• Proven track record advising C-suite, facilitating executive workshops, and delivering measurable business value

Responsibilities

• Lead senior client conversations and shape transformation programs across marketing process excellence and AI-enabled transformation
• Govern multiple workstreams, develop managers and specialists, and ensure recommendations translate into measurable business value

Skills

Marketing Process ExcellenceLeadership

Marketing Operating Model Design

AI-Enabled Transformation

Methodology & Quality Governance

AX Design (Agent Experience)

Process Mining & Digital Twin

MarTech Architecture Awareness

Executive Facilitation

Education

Bachelor's degree or equivalent

Job description

Job Description:

I&P - MT - Marketing Process Excellence - Senior Manager

Management Level

6 / Senior Manager

Must Have Skills

Marketing Process Excellence Leadership, Marketing Operating Model Design, AI-Enabled Transformation, Methodology & Quality Governance

Good to Have Skills

Agent Experience (AX) Design, Process Mining and Digital Twin Approaches, MarTech Architecture Awareness, Executive Facilitation

Job Summary

Practice: I&P | Global Network - SONG | Areas of Work: Marketing Process Excellence, AI-Enabled Marketing Transformation, Future-State Marketing Process Design, Marketing Operating Model Redesign, Agent Experience (AX) Design, Functional Consulting.

As a Senior Manager, you will advise C-suite and senior marketing stakeholders and lead large-scale marketing process transformation programs that help consumer-led organizations reimagine customer acquisition, engagement, loyalty, content, media, CRM, and measurement through digital innovation, data-driven decision-making, and AI-powered experiences. Operating at the intersection of business strategy, customer experience, marketing, analytics, technology, and operations, you will shape transformation strategies, define future-state operating models and roadmaps, govern delivery quality, and deliver measurable business outcomes across the customer lifecycle.

You Are

You are a senior marketing transformation advisor who sets the standard for how marketing process excellence work is shaped and delivered. You bring deep knowledge of modern marketing operating models and can translate enterprise growth and customer priorities into transformation strategies covering process, organization, technology, data, AI, governance, measurement, and adoption.

You embed Agent Experience (AX) Design into the transformation methodology, defining how AI agents should operate within marketing workflows and how autonomy, human judgment, decision rights, controls, escalation, and human-agent handoffs should be designed. You coach teams to apply these principles consistently across engagements.

Roles & Responsibilities

Use AI tools and agentic approaches across transformation strategy, research, diagnostics, design, and deliverable creation. As a Senior Manager / Associate Director, you will lead senior client conversations, shape transformation programs, govern multiple workstreams, develop managers and specialists, and ensure that recommendations translate into measurable business value. Your responsibilities include:

Marketing Transformation Methodology & Benchmarking

• Define and govern the marketing process redesign approach used to assess market and consumer forces, benchmark current operations, identify reinvention opportunities, and prioritize transformation across customer acquisition, engagement, loyalty, campaign operations, content, media, CRM, social, search, marketing operations, and measurement.
• Set the benchmarking and value-assessment approach for marketing process excellence, linking redesign opportunities to measurable outcomes such as growth, customer value, productivity, speed-to-market, marketing effectiveness, cost efficiency, and control.
• Determine how marketing domain expertise, industry benchmarks, and reusable functional playbooks are applied consistently across the team's portfolio of engagements.

Future-State Marketing Process & Operating Model Design

• Set standards for future-state marketing process and operating model design, including AI integration, workflow automation, decision rights, governance, human-machine interaction, platform enablement, measurement, and adoption requirements.
• Lead C-suite and senior client workshops, transformation roadmap discussions, and recommendation reviews; approve final designs before client delivery and ensure they are practical, scalable, measurable, and implementation-ready.
• Collaborate with technology, data, creative, media, CRM, analytics, and delivery partners to ensure that process design and MarTech/AdTech platform choices work together across transformation programs.

Portfolio Leadership, Change & Capability Building

• Govern change impact, organizational design, capability building, governance, and workforce adoption approaches across marketing transformation programs, ensuring consistency and quality across engagements.
• Manage and develop direct reports; coach managers and senior specialists on marketing process redesign, operating model design, executive facilitation, client advisory, and domain application.

AI & AX Design Governance

• Define how Agent Experience (AX) Design is embedded in the marketing process excellence methodology, including standards for AI agent roles, autonomy levels, decision boundaries, controls, escalation triggers, and human-agent handoffs.
• Shape reusable agentic marketing patterns and governance for use cases across planning, insights, content, campaign operations, CRM, media, optimization, measurement, and reporting.

Professional & Technical Skills

• 5-12 years of experience in process excellence, marketing transformation, functional consulting, or management consulting, with significant leadership across client engagements.
• Deep marketing domain expertise with the ability to shape transformation strategy and methodology across multiple marketing capabilities and apply it across industries and client contexts.
• Demonstrated ability to lead large-scale transformation programs, define and govern methodology and quality standards, and shape future-state operating models and roadmaps across a portfolio of engagements.
• Strong understanding of AI, automation, and agentic operating models and how they change marketing workflows, roles, controls, decision rights, and technology requirements.
• Proven track record advising C-suite and senior stakeholders, facilitating executive workshops, presenting recommendations, and resolving complex transformation and stakeholder issues.
• Experience managing and developing teams in a consulting environment and coaching practitioners on process redesign and marketing transformation methods.
• Ability to connect growth and customer value with marketing process, customer experience, data, MarTech/AdTech, AI, analytics, organization, governance, measurement, and adoption choices.
• Experience leading complex, multi-workstream transformation programs in global and matrixed environments, with accountability for quality, risk, staffing, and delivery outcomes.
• Strong business development capability, including opportunity qualification, solution shaping, proposal leadership, thought leadership contribution, and senior client relationship development.

Additional Information

• Experience in consumer-led B2C industries is strongly preferred, including Consumer Goods & Services, Retail, Life Sciences, Automotive, Travel, Communications & Media, or similar sectors with scaled marketing operations.
• Familiarity with process mining, digital twin, process mapping, or AI-assisted design tools such as Signavio, Celonis, ARIS, Visio, or equivalent is desirable.
• Strong awareness of enterprise MarTech/AdTech ecosystems and their role in enabling redesigned marketing processes; direct platform implementation experience is helpful but not mandatory.
• Demonstrated ability to embed Agent Experience (AX) Design into delivery standards and govern how AI agent experiences are specified and validated across transformation engagements.
• Experience building reusable marketing transformation assets, playbooks, benchmarks, methods, or intellectual property is strongly preferred.
• Strong executive presence, commercial judgment, and a proactive approach to staying current on AI, agentic marketing, automation, and evolving marketing operating models.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world's largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 774,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

Experience

5-12 years of relevant experience in process excellence, marketing transformation, functional consulting, or management consulting

Educational Qualification

Bachelor's Degree or equivalent

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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