I&P GN - Song – Marketing- Senior Manager - Process Excellence-PE

Accenture PLC; Gurugram District; On-site; INR 2,500,000 - 5,500,000; Full time

Job summary

Accenture is hiring a Senior Manager to lead Marketing Process Excellence initiatives and AI-powered transformations across consumer marketing. You will advise C-suite and senior stakeholders, shaping future-state operating models, roadmaps, and governance for broad marketing programs.

You will drive cross-functional collaboration with technology, data, media, CRM, analytics, and delivery partners, ensuring practical, scalable designs and measurable business value across customer lifecycle

Qualifications

• Must have leadership in marketing process excellence and operating model design.
• Experience in AI-enabled marketing transformations and governance.
• Background in process improvement and quality assurance for marketing functions.
• Bachelor's degree or equivalent required.

Responsibilities

• Lead large-scale marketing process transformation programs advising C-suite.
• Define future-state operating models, roadmaps, and governance for marketing.
• Collaborate with technology, data, creative, and analytics partners.
• Embed Agent Experience (AX) design into marketing methodologies.
• Ensure delivery quality and measurable business outcomes across the customer lifecycle.

Skills

Marketing Process ExcellenceLeadership

Marketing Operating Model Design

AI-Enabled Transformation

Methodology & Quality Governance

Agent Experience Design

Process Mining and Digital Twin Approa

MarTech Architecture Awareness

Executive Facilitation Experience

Education

Bachelor's Degree or equivalent

Job description

I&P - MT - Marketing Process Excellence - Senior Manager Management Level 6 / Senior Manager

Must Have Skills

• Marketing Process Excellence Leadership
• Marketing Operating Model Design
• AI-Enabled Transformation
• Methodology & Quality Governance

Good to Have Skills

• Agent Experience (AX) Design
• Process Mining and Digital Twin Approaches
• MarTech Architecture Awareness
• Executive Facilitation Experience

Educational Qualification Bachelor's Degree or equivalent

Job Summary

I&P | Global Network - SONG | Areas of Work: Marketing Process Excellence, AI-Enabled Marketing Transformation, Future-State Marketing Process Design, Marketing Operating Model Redesign, Agent Experience (AX) Design, Functional Consulting. As a Senior Manager, you will advise C-suite and senior marketing stakeholders and lead large-scale marketing process transformation programs that help consumer-led organizations reimagine customer acquisition, engagement, loyalty, content, media, CRM, and measurement through digital innovation, data-driven decision-making, and AI-powered experiences. Operating at the intersection of business strategy, customer experience, marketing, analytics, technology, and operations, you will shape transformation strategies, define future-state operating models and roadmaps, govern delivery quality, and deliver measurable business outcomes across the customer lifecycle.

You Are You are a senior marketing transformation advisor who sets the standard for how marketing process excellence work is shaped and delivered. You bring deep knowledge of modern marketing operating models and can translate enterprise growth and customer priorities into transformation strategies covering process, organization, technology, data, AI, governance, measurement, and adoption. You embed Agent Experience (AX) Design into the transformation methodology, defining how AI agents should operate within marketing workflows and how autonomy, human judgment, decision rights, controls, escalation, and human-agent handoffs should be designed. You coach teams to apply these principles consistently across engagements.

Roles & Responsibilities

Use AI tools and agentic approaches across transformation strategy, research, diagnostics, design, and deliverable creation. As a Senior Manager / Associate Director, you will lead senior client conversations, shape transformation programs, govern multiple workstreams, develop managers and specialists, and ensure that recommendations translate into measurable business value.

Marketing Transformation Methodology & Benchmarking

Define and govern the marketing process redesign approach used to assess market and consumer forces, benchmark current operations, identify reinvention opportunities, and prioritize transformation across customer acquisition, engagement, loyalty, campaign operations, content, media, CRM, social, search, marketing operations, and measurement.

Set the benchmarking and value-assessment approach for marketing process excellence, linking redesign opportunities to measurable outcomes such as growth, customer value, productivity, speed-to-market, marketing effectiveness, cost efficiency, and control.

Determine how marketing domain expertise, industry benchmarks, and reusable functional playbooks are applied consistently across the team's portfolio of engagements.

Future-State Marketing Process & Operating Model Design

Set standards for future-state marketing process and operating model design, including AI integration, workflow automation, decision rights, governance, human-machine interaction, platform enablement, measurement, and adoption requirements.

Lead C-suite and senior client workshops, transformation roadmap discussions, and recommendation reviews; approve final designs before client delivery and ensure they are practical, scalable, measurable, and implementation-ready.

Collaborate with technology, data, creative, media, CRM, analytics, and delivery partners to ensure that process design and MarTech/AdTech platform choices work together across transformation programs.

Portfolio Leadership, Change & Capability Building

Govern change impact, organizational design, capability building, governance, and workforce adoption approaches across marketing transformation programs, ensuring consistency and quality across engagements.

Manage and develop direct reports; coach managers and senior specialists on marketing process redesign, operating model design, executive facilitation, client advisory, and domain application.

AI & AX Design Governance

Define how Agent Experience (AX) Design is embedded in the marketing process excellence methodology, including standards for AI agent roles, autonomy levels, decision boundaries, controls, escalation triggers, and human-agent handoffs.

Shape reusable agentic marketing patterns and governance for use cases across planning, insights, content, campaign operations, CRM, media, optimization, measurement, and reporting.

Professional & Technical Skills

5-12 years of experience in process excellence, marketing transformation, functional consulting, or management consulting, with significant leadership across client engagements. Deep marketing domain expertise with the ability to shape transformation strategy and methodology across multiple marketing capabilities and apply it across industries and client contexts. Demonstrated ability to lead large-scale transformation programs, define and govern methodology and quality standards, and shape future-state operating models and roadmaps across a portfolio of engagements. Strong understanding of AI, automation, and agentic operating models and how they change marketing workflows, roles, controls, decision rights, and technology requirements. Proven track record advising C-suite and senior stakeholders, facilitating executive workshops, presenting recommendations, and resolving complex transformation and stakeholder issues. Experience managing and developing teams in a consulting environment and coaching practitioners on process redesign and marketing transformation methods. Ability to connect growth and customer value with marketing process, customer experience, data, MarTech/AdTech, AI, analytics, organization, governance, measurement, and adoption choices. Experience leading complex, multi-workstream transformation programs in global and matrixed environments, with accountability for quality, risk, staffing, and delivery outcomes. Strong business development capability, including opportunity qualification, solution shaping, proposal leadership, thought leadership contribution, and senior client relationship development.

Additional Information

Experience in consumer-led B2C industries is strongly preferred, including Consumer Goods & Services, Retail, Life Sciences, Automotive, Travel, Communications & Media, or similar sectors with scaled marketing operations. Familiarity with process mining, digital twin, process mapping, or AI-assisted design tools such as Signavio, Celonis, ARIS, Visio, or equivalent is desirable. Strong awareness of enterprise MarTech/AdTech ecosystems and their role in enabling redesigned marketing processes; direct platform implementation experience is helpful but not mandatory. Demonstrated ability to embed Agent Experience (AX) Design into delivery standards and govern how AI agent experiences are specified and validated across transformation engagements. Experience building reusable marketing transformation assets, playbooks, benchmarks, methods, or intellectual property is strongly preferred. Strong executive presence, commercial judgment, and a proactive approach to staying current on AI, agentic marketing, automation, and evolving marketing operating models.

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