I&P - GN - Reinvention Services - Customer Service - Retail Service Reinvention - Senior Manager
Job Title – Retail Service Reinvention - Senior Manager
Management Level: L06 - Senior Manager
Location: Bangalore, Gurgaon, Mumbai (India; global remit)
Experience: 12+ Years (L06)
Must have skills: Retail Service Reinvention / Customer Service Strategy & Transformation; a blend of industry and consulting experience with deep understanding of the end-to-end retail value chain and how it drives service demand, volume and exceptions; experience shaping AI-native / agentic service operating models.
Experience in Retail industry (physical + digital) - Grocery, Apparel or large omnichannel retail sector experience
Good to have skills: relevant certifications (CCXP, Six Sigma/Lean, ITIL, PMP, CSCP/APICS, Agile or Design Thinking) and platform certifications (Genesys, NICE, Salesforce).
Educational Qualification: MBA or postgraduate qualification in retail preferred; MBA or equivalent degree in Business, Strategy, Sales & Marketing.
The Practice - A Brief Sketch
The Accenture Song practice works with clients across their marketing, commerce, sales and service functions to reinvent how they engage customers. As part of the Reinvention Services - Customer Service team, you will help the world's leading retailers transform service from a reactive, cost-driven function into an intelligence-led, AI-native capability that senses signals in real time, resolves issues before they elevate, and continuously improves from every interaction across the shopper, store, supplier and fulfilment ecosystem - driving customer value, growth, margin, operational efficiency and enterprise resilience.
Job summary
As a Retail Service Reinvention Senior Manager / Associate Director, you will advise C-suite executives, shape AI-native service operating models, and lead end-to-end transformation for the world's leading retailers. Reporting to the Customer Service Managing Director, you will build and lead a team of Managers, Consultants and Analysts and carry accountability for generating business development opportunities upwards of USD 4M. The role requires a strong blend of retail domain expertise, consulting leadership, end-to-end value chain understanding, executive stakeholder management, and business development capability to shape and deliver scalable, future-ready retail service solutions.
Roles and responsibilities
Service Strategy & Advisory
- Define enterprise and omnichannel service strategy across the shopper, store, supplier and fulfilment ecosystems.
- Shape AI-native service vision, target operating models and multi-year transformation roadmaps.
- Develop business cases, prioritize investment and establish value-realization frameworks.
- Advise boards and C-suite on where to sequence quick wins against enterprise-scale change.
Experience Design
- Map end-to-end journeys for shoppers (order, delivery, returns, loyalty, complaints), associates (store, picker, contact centre) and suppliers (onboarding, purchase orders, invoicing, disputes).
- Blueprint services across people, process, data and technology layers.
- Identify moments of truth and design service recovery for stock-outs, failed deliveries, substitutions and disputed refunds.
- Define channel strategy spanning mobile app, web, WhatsApp, voice, social, store desk and associate/picker devices.
Operating Model & Process Transformation
- Design target operating models spanning shopper services, supplier services, store & workforce services, and fulfilment/ecosystem services.
- Design the workforce across shoppers, store associates, pickers and inventory teams, contact-centre specialists and leads, supplier account teams, and delivery partners/dispatchers.
- Establish governance frameworks - policy and business rules, approval/escalation thresholds, SLAs and entitlements, and human-in-the-loop checkpoints.
- Build KPI and performance frameworks tied to customer value, growth, margin, operational efficiency and enterprise resilience outcomes.
Technology & AI Transformation
- Set CRM and CCaaS platform strategy (Genesys, NICE, Salesforce Service Cloud, Five9, Amazon Connect).
- Shape knowledge and case management (ServiceNow, Zendesk).
- Design conversational and agentic AI (Kore.ai, Dialogflow) - intent detection, content enrichment, knowledge graphs and decisioning/policy engines.
- Integrate across order, store and supply-chain systems of record (OMS, POS, WMS, TMS, ERP, supplier/EDI portals) and IoT/GPS-enabled field and delivery tracking.
- Build service analytics, predictive/prescriptive models and root-cause analysis capability.
Human + Agentic Operations
- Design hybrid workforce models blending advisors, associates, AI copilots and autonomous agents across the shopper, supplier, store and fulfilment domains.
- Design agents for high-volume service capabilities - order status, substitutions, returns, refunds, delivery orchestration, supplier collaboration and dispute resolution.
- Lead change management, upskilling and adoption programmes for frontline and support teams.
- Establish AI governance, ethics and bias controls, and ongoing model/agent performance oversight.
Enterprise Transformation Delivery
- Lead end-to-end programmes from strategy through implementation, adoption and value realisation.
- Orchestrate multi-workstream delivery across business, experience, operations, technology and data/AI teams.
- Manage executive steering committees and track value against committed business cases.
Practice Building
- Develop market-leading thought leadership and intellectual property.
- Build reusable methods, accelerators, assets and AI workflows for retail reinvention services.
- Coach and mentor consulting teams.
- Support business development and strategic pursuits - collaborating with Song leadership to identify new opportunities and with Song's Consulting, Technology and Data & AI teams for delivery.
Professional & Technical Skills
- Deep expertise in grocery, apparel or large omnichannel retail, with working knowledge of the end-to-end value chain - merchandising and assortment planning, inventory and price management, promotions