Head of Studio

PUMA Sports India Pvt Ltd.; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

PUMA Sports India Pvt Ltd is seeking an experienced art director to own the creative direction of ecommerce imagery and ensure a consistent, high-quality PUMA visual identity across on-model shoots. You will be the final decision-maker on image quality and brand alignment on set, coordinating with global teams.

In Bengaluru, you will lead day-to-day shoot workflows, manage sample intake, direct production teams, and drive AI-assisted asset workflows while maintaining budget discipline and a

Qualifications

• 10+ years experience in fashion or eCommerce art direction.
• Strong understanding of brand-driven visual storytelling.
• Organisational capability to run a high-volume production environment at pace.
• Proven ability to lead on-set teams and make fast decisions.
• Eye for detail, consistency, and digital-first imagery.
• Experience working with global style guides.
• Strong understanding of target consumers and business goals, with the ability to translate them into the right visual outcome.

Responsibilities

• Day-to-day scheduling of all shoot workflows across the studio, ensuring maximum utilisation without compromising quality.
• Sample management end-to-end: coordinating intake from global and regional sample shipments, tracking through shoot, and ensuring timely return.
• Workflow design and continuous improvement across the packshot, OMI, and AI-assisted production pipelines.
• Equipment maintenance schedule: all cameras, lighting, cyclorama, and booth hardware kept in shoot-ready condition.
• Studio readiness for peak season surges, including shift planning and temporary crew scaling.
• Briefing and directing Production, Art Direction, Styling and Postproduction, ensuring every shoot brief is understood and executed correctly.
• Building a performance culture: regular feedback, skills development, and holding the team to the PUMA visual standard on every output.
• Support the AI workflow integration — ghost mannequin swaps, background generation, 3D spin outputs — ensuring AI-assisted assets meet the same standard as studio-shot content.
• Budget stewardship for studio consumables, equipment maintenance, and day-to-day operational spend.
• Being the human connective tissue between the production team, the global content team in Germany, and the India operations function.

Skills

Brand-driven storytelling

On-set leadership

Fast decision making

Eye for detail

Digital-first imagery

Global style guides

Audience & business goals

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

Ensure a consistent, high-quality PUMA visual identity across all eCommerce on-model imagery. Own the creative direction on set and act as the final decision-maker for image quality and brand alignment.

Key Objectives

• Day-to-day scheduling of all shoot workflows across the studio, ensuring maximum utilisation without compromising quality
• Sample management end-to-end: coordinating intake from global and regional sample shipments, tracking through shoot, and ensuring timely return
• Workflow design and continuous improvement across the packshot, OMI, and AI-assisted production pipelines
• Equipment maintenance schedule: all cameras, lighting, cyclorama, and booth hardware kept in shoot-ready condition
• Studio readiness for peak season surges, including shift planning and temporary crew scaling
• Briefing and directing Production, Art Direction, Styling and Postproduction, ensuring every shoot brief is understood and executed correctly
• Building a performance culture: regular feedback, skills development, and holding the team to the PUMA visual standard on every output
• Support the AI workflow integration — ghost mannequin swaps, background generation, 3D spin outputs — ensuring AI-assisted assets meet the same standard as studio-shot content
• Budget stewardship for studio consumables, equipment maintenance, and day-to-day operational spend
• Being the human connective tissue between the production team, the global content team in Germany, and the India operations function

YOUR TALENT

Key Requirements:

• 10+ years experience in fashion or eCommerce art direction
• Strong understanding of brand-driven visual storytelling
• Organisational capability to run a high-volume production environment at pace
• Proven ability to lead on-set teams and make fast decisions
• Eye for detail, consistency, and digital-first imagery
• Experience working with global style guides
• Strong understanding of target consumers and business goals, with the ability to translate them into the right visual outcome

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries.

The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.