Head of Marketing & Branding

Narang Realty; Mumbai; On-site; INR 12,00,000 - 20,00,000; Full time

Job summary

A leading real estate firm in Mumbai is seeking a Marketing Leader to define brand positioning and execute comprehensive marketing strategies across residential and commercial projects. The ideal candidate has over 10 years of experience in branding and digital marketing, with a strong focus on leadership, creativity, and teamwork. This role offers the opportunity to work in a fast-paced environment and significantly impact the company's brand equity.

Qualifications

• 10 years in branding, marketing, and communication, preferably in real estate or luxury/lifestyle.
• Strong expertise in brand strategy and campaign management.
• Proven experience in digital marketing and video content creation.

Responsibilities

• Define and implement brand positioning and identity across all projects.
• Develop and execute marketing plans for residential and commercial real estate projects.
• Lead social media strategy and oversee production of digital assets.

Skills

Brand strategy

Campaign management

Digital marketing

Content creation

Negotiation

Leadership

Education

MBA in Marketing / Mass Communication

Job description

Role & responsibilities

Branding & Communication

• Define and implement brand positioning and identity across all projects and corporate communication.
• Drive rebranding, campaign ideation, and storytelling initiatives to strengthen brand equity.
• Ensure consistent brand voice across offline and digital channels.

Marketing Strategy

• Develop and execute marketing plans for residential and commercial real estate projects, from pre-launch to post-possession.
• Build and oversee integrated campaigns including digital, print, outdoor, events, and influencer marketing.
• Monitor competitor activities and conduct market research to identify opportunities and trends.

Digital Marketing & Content

• Lead social media strategy, performance marketing, and SEO/SEM campaigns.
• Oversee production of high-quality digital assets including videos, drone shoots, virtual tours, and project microsites.
• Create lead-generation funnels via email, WhatsApp, SMS, and other channels.

Sales & CRM Support

• Partner with sales teams to craft impactful pitch decks, brochures, and marketing collateral.
• Support pre-launch and launch activities with targeted campaigns to attract channel partners and buyers.
• Leverage analytics to optimize conversion rates and ROI on campaigns.

Leadership & Team Management

• Build, mentor, and inspire a team of marketing professionals and external agencies.
• Collaborate with cross-functional teams (sales, design, CRM, project teams) to ensure alignment.
• Manage marketing budgets effectively with focus on ROI.

Preferred candidate profile

• Experience: 10 years in branding, marketing, and communication, preferably in real estate or luxury/lifestyle industries.
• Skills:
• Strong expertise in brand strategy, campaign management, and storytelling.
• Proven experience in digital marketing, video content creation, and performance marketing.
• Strong understanding of real estate pre-launch and launch cycles.
• Negotiation and stakeholder management skills.
• Other: Creative mindset, strong leadership abilities, and ability to work in a fast-paced, entrepreneurial environment.
• Education: MBA in Marketing / Mass Communication / related field (preferred).