GTM Lead

Cnvrted; India; Remote; INR 1,800,000 - 2,800,000; Full time

Job summary

Cnvrted is building in public from Bangalore, helping B2B revenue teams find the right buyers and start timely conversations. We seek a GTM Lead to define ICPs, validate value, and build a qualified pipeline with the founders.

You will own how we find, win, and learn from customers, running discovery calls, product demos, and outbound/inbound experiments. This is a remote, full-time role with close founder collaboration.

Qualifications

• Experience taking a B2B product to market with customer conversations.
• Ability to define ICP, test market hypotheses, and adjust strategy.
• Strong discovery and communication to demonstrate value.

Responsibilities

• Define and refine target segments, ICPs, buyer personas, and prioritized use cases.
• Run outbound, inbound, and partnership experiments with measurable goals.
• Lead discovery calls and product demos; qualify opportunities and follow up.
• Maintain a clear pipeline view with stages, next steps, and win/loss reasons.
• Collaborate with marketing on messaging and demand generation; work with GTM on workflows.
• Capture objections and onboarding friction; prioritize what matters for product.
• Create playbooks for prospecting, qualification, demos, and handoffs.

Skills

GTM

Discovery skills

ICP definition

CRM usage

Cross-functional

Demos & qualification

Job description

Own ICP strategy, customer discovery, and pipeline. Turn early sales learning into a repeatable way to find and win the right customers.

Remote Full-time Works with the founders

Remote Full-time Works with the founders Open

Learn more about us.

Cnvrted helps B2B revenue teams find companies with real buying intent. We bring together signals from social platforms, communities, and company websites, then use AI to evaluate ICP fit, intent, and timing. The goal is to help teams understand what changed, why it matters, and when to start a conversation.

We're a small team from Bangalore, building in public, shipping fast, and talking to salespeople, founders, and GTM teams. Our question is simple: why buy another list of names when what you need is timing?

About the GTM Lead role.

Own how Cnvrted finds, wins, and learns from its customers. You'll work with the founders to choose the right segments, validate the value proposition, build qualified pipeline, and turn early sales learning into a repeatable GTM motion.

How you will spend your time.

Pipeline & customer conversations

Stay close to execution: prospecting, discovery, demos, follow-up, and handoffs. Build a clear view of the funnel and help the team understand what moves an opportunity forward or causes it to stall.

Your responsibilities.

• Define and refine target segments, ideal customer profiles, buyer personas, and the use cases we prioritize.
• Develop and run outbound, inbound, and partnership experiments with clear goals and a way to measure results.
• Lead discovery calls and product demos, qualify opportunities, and manage follow-up through the buying process.
• Maintain a useful pipeline view, with clear opportunity stages, next steps, and reasons for wins and losses.
• Work with marketing on messaging and demand generation, and with the GTM Engineer on the workflows that support execution.
• Bring objections, onboarding friction, and customer requests back to product and help prioritize what matters.
• Build practical playbooks for prospecting, qualification, demos, and customer handoff as patterns become repeatable.

What we seek in a candidate.

• Experience taking a B2B product to market, with hands-on ownership of customer conversations and pipeline.
• Strong discovery and communication skills, including the ability to understand a buyer's workflow and demonstrate relevant value.
• Ability to define an ICP, test a market hypothesis, and change direction when the evidence calls for it.
• Comfort using CRM and funnel data to understand conversion, sales-cycle bottlenecks, and channel performance.
• Experience collaborating with product, engineering, and marketing without losing ownership of commercial outcomes.
• Willingness to do the early execution yourself while building processes the team can repeat.