Growth Marketing Manager

Pepper; Mumbai; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Pepper in Mumbai is hiring its first dedicated growth marketing lead. You will build the function from scratch: channels, systems, reporting and, over time, a team. You will own the US SQL target, decide how to reach it, and be accountable for the result.

Reporting to the Head of Business (US) and working with the founding team, you will drive paid and organic programs, ABM and funnel optimization to deliver pipeline and revenue.

Qualifications

• 5–8 years in B2B growth with pipeline/SQL ownership.
• Experience marketing to US enterprise buyers (SaaS/martech or services).
• Depth in paid, lifecycle, ABM and conversion optimization; understands AI search.
• Proficient with HubSpot or Salesforce and marketing automation, attribution & testing tools.
• Proven track record of structured experiments and budget management against a pipeline target.
• Daily use of AI tools in work, with demonstrable examples.
• Experience building a function or program from scratch.
• Strong written English for US CMO audiences.

Responsibilities

• Plan, launch and optimize paid campaigns on LinkedIn, Google and other B2B channels for US buyers.
• Own budget allocation, CAC and pipeline efficiency by channel.
• Develop and run Organic growth programs (SEO & GEO) and ABM partnerships.
• Own funnel, landing pages, demos and forms; run A/B tests to improve conversion rates.
• Plan spend against pipeline targets and report performance to leadership.
• Maintain a prioritized experiment backlog and reallocate budget based on data.

Skills

B2B growth

US market

Paid marketing

Lifecycle marketing

ABM

Conversion optimization

HubSpot

Salesforce

Marketing automation

A/B testing

Experimentation

Budget management

AI tools

English writing

Tools

HubSpot

Salesforce

Marketing automation

Job description

Pepper is an AI-native organic growth platform for enterprise brands. We help marketing teams increase their visibility across search engines and AI answer engines, and convert that visibility into authority, trust and revenue. Our platform, Atlas, is how we diagnose, plan and execute organic growth for companies in financial services, healthcare, technology and consumer sectors. The US is our primary growth market.

About the role

This is Pepper's first dedicated growth marketing role. You will build the function from scratch: channels, systems, reporting and, over time, the team. You will own the US sales-qualified lead (SQL) target, decide how to reach it, and be accountable for the result. You will report to the Head of Business (US) and work directly with the founding team.

Key metrics

• SQL volume: US sales-qualified leads against an agreed monthly target
• SQL-to-opportunity conversion rate
• Marketing-sourced and marketing-influenced pipeline and closed revenue
• Activity metrics are tracked only to the extent they affect these numbers.

Responsibilities

• Paid marketing
  • Plan, launch and optimize paid campaigns on LinkedIn, Google and other B2B channels targeting US enterprise buyers
  • Own budget allocation, CAC and pipeline efficiency by channel
  • Stop campaigns that do not convert and scale those that do
• Organic growth (SEO and GEO)
  • Run Pepper's own SEO (crawl, ranking, clicks) and GEO (retrieval, citation and inclusion in AI-generated answers) as separate workstreams
  • Increase Pepper's visibility and citations in AI search using the same methods we deliver for clients
  • Convert Pepper's point of view, research and customer results into content that generates demand, not only traffic
  • Build nurture journeys that move leads from first touch to sales-ready
  • Design programs for existing customers that drive expansion, renewal and referrals
• Account-based marketing (ABM)
  • Work with the US sales team on target account programs for enterprise buyers
  • Build account-level plays across paid, email, content, events and direct outreach
  • Provide sales with account intelligence and marketing support to open and progress named accounts
• Funnel and conversion
  • Own landing pages, demo flows and forms; run A/B tests to improve visitor-to-lead and lead-to-meeting rates
  • Define MQL and SQL criteria with sales; set up lead scoring, routing and SLAs for both teams
  • Own the marketing stack, CRM hygiene and automation; build multi-touch attribution and a weekly demand dashboard
• Experimentation and planning
  • Maintain a prioritized experiment backlog across channels with clear hypotheses, success criteria and regular readouts
  • Plan spend against pipeline targets, forecast SQLs and revenue by quarter, and report performance to leadership
  • Reallocate budget based on performance data

Requirements

• 5–8 years in B2B growth or demand generation, including at least 2–3 years owning a pipeline or SQL target
• Hands-on experience marketing to US enterprise buyers, preferably in SaaS, martech or professional services
• Working depth in paid, lifecycle, ABM and conversion optimization, plus a working understanding of SEO and how AI search is changing discovery
• Proficiency with HubSpot or Salesforce, marketing automation, attribution and testing tools
• Track record of running structured experiments and managing a budget against a pipeline target
• Daily use of AI tools in your work, with examples you can show
• Experience building a function or program from scratch
• Strong written English, with the ability to write for US CMO-level audiences

Nice to have

• Experience at an India-headquartered company selling into the US
• Experience running events or field marketing in the US
• Experience managing a small team or agency partners

Working model

• Based in Pepper's Mumbai office; relocation support available
• Working hours aligned to US Eastern or Pacific time, to work live with US sales, customers and partners

Build the engine that turns Pepper's US market into qualified pipeline.

One number. A clear mandate. No playbook handed to you.

This is an owner's role inside a company that has never had one.