Growth Marketing Manager

Cactus Communications Pvt. Ltd.; India; Remote; INR 8,671,000 - 12,524,000; Full time

Job summary

Cactus Communications Pvt. Ltd. is seeking a Growth Leader to own the US market strategy, driving traffic, funnel performance, and revenue in a remote-first setup.

You will lead cross-functional campaigns, email programs, and new service GTM initiatives, turning data insights into measurable improvements and growth.

Collaborate with marketing, product, and sales teams to nurture leads from awareness to conversion, with occasional travel to Mumbai for business needs or events.

Qualifications

• 4–5 years in growth or digital marketing with ownership of outcomes.
• Full-funnel marketing across awareness to retention.
• Hands-on email marketing, campaigns, social media, content strategy, and performance tracking.
• Data-driven approach; interpret performance reports and identify root causes.
• Strong communication and ownership; able to work independently.
• Experience in EdTech, SaaS, publishing, or research; US market familiarity preferred.

Responsibilities

• Own the US market growth strategy across traffic, funnel performance, jobs, and revenue, with regular monitoring of key metrics.
• Analyse funnel and campaign performance, identify drop-offs and root causes, and implement solutions to improve conversions and revenue.
• Plan and execute US campaigns end-to-end, including promotional campaigns, audience targeting, messaging, tracking, and A/B testing.
• Own US email marketing strategy, segmentation, content, execution, and performance tracking.
• Drive growth of new services in the US by developing GTM strategies, positioning and messaging, and tracking adoption and revenue.
• Manage US social media and brand-building initiatives, including content strategy, community engagement, researcher outreach, and activations.

Skills

Growth strategy

Full-funnel marketing

Email marketing

Campaign planning

A/B testing

Data analysis

Cross-functional

Independent work

US market knowledge

Tools

MS Teams

Job description

Overview

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

This role gives you the opportunity to take the lead on Editage’s B2C growth strategy for the US market, with plenty of room to bring your ideas to the table and make things happen. You will own the customer journey end-to-end, from getting the right people through the door to nurturing leads, improving conversions, and ultimately driving revenue.

You will work closely with cross-functional teams to drive growth across the customer journey, from planning promotional campaigns and email marketing initiatives to launching new services and bringing them to market.

If you enjoy looking at data, figuring out what is working (and what is not!), testing new ideas, and turning them into real business impact, this role could be a great fit.

Responsibilities

• Own the US market growth strategy across traffic, funnel performance, jobs, and revenue, with regular monitoring of W2F, FSR, conversion, and other key metrics.
• Analyse funnel and campaign performance, identify drop-offs and root causes, and proactively recommend and implement solutions to improve conversions and revenue.
• Plan and execute US campaigns end-to-end, including promotional/seasonal campaigns, audience targeting, messaging, execution, performance tracking, and A/B testing.
• Own US email marketing, including strategy, segmentation, content, execution, performance tracking, and continuous optimisation.
• Drive growth of new services in the US by developing GTM strategies, positioning and messaging, coordinating with cross-functional teams, and tracking adoption and revenue.
• Manage US social media and brand-building initiatives, including content strategy, community engagement, researcher outreach, and creative activations.

Qualifications and Prerequisites

• 4–5 years of experience in growth or digital marketing, with demonstrated ownership of market- or product-level outcomes.
• Strong full-funnel understanding, covering awareness, acquisition, conversion, and retention, with the ability to identify and address funnel gaps.
• Hands-on experience in email marketing, campaign planning/execution, social media, content strategy, and performance tracking.
• Data-driven and analytical approach, with the ability to interpret performance reports, identify issues, understand root causes, and recommend actionable solutions.
• Strong communication and ownership skills, including campaign copywriting/reviewing, proactive problem-solving, and the ability to work independently.
• Experience in EdTech, SaaS, publishing, or research-related industries, along with familiarity with the US market and its audience behaviour, is preferred.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

About CACTUS

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.