Growth Manager - Performance (YouTube & Programmatic)

Emergent Labs; Bengaluru; On-site; INR 2,000,000 - 4,000,000; Full time

Benefits offered by this job

Daily Meals

Family Insurance: 5 Lakhs coverage

Unlimited Paid Time Off

Flexible Working Hours

Job summary

Emergent Labs seeks a Growth Manager - Performance to own YouTube and programmatic acquisition from zero. Based in Bengaluru, you will define strategy, pick partners, and scale a new channel, collaborating with growth leadership and creative, data, and finance teams.

You'll run end-to-end video and programmatic initiatives, manage DSPs, conduct incrementality tests, and build measurement frameworks to drive subscriptions and lower CAC while improving ROAS across markets.

Qualifications

• 4 to 6+ years in performance or growth marketing with 3+ years on YouTube and programmatic at scale.
• Built or scaled a video/programmatic channel from scratch.
• Hands-on with all YouTube formats: TrueView, Shorts, bumpers, Demand Gen, Masthead.
• Selected and ran a major DSP (DV360, The Trade Desk, Amazon DSP or similar).
• Managed agencies/partners with audit of work, fees and reporting.
• Strong grounding in incrementality and measurement (geo holdouts, MMM, view-through).
• Ran video for direct-response goals (subscriptions, sign-ups, installs).
• Data comfortable: SQL or BI tool, cohort metrics (D0/D7 revenue, payback, LTV).

Responsibilities

• Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization, scale.
• Build and scale YouTube across formats: TrueView, in-feed, Shorts, bumpers, Masthead.
• Launch Connected TV and decide its role in the marketing mix.
• Run DSP vendor selection, negotiate terms, set up accounts, audiences, safety, and measurement.
• Hire and oversee partners while building in-house capability; set goals and review results.
• Design incrementality tests to prove channel impact beyond search and social.
• Build measurement framework for upper-funnel spend: view-through, attribution, MMM.
• Collaborate with Creative on video formats and translate tests into briefs.
• Set up tracking, audiences with data team: GA4, GTM, DSP pixels.
• Report weekly on results and present scaling recommendations to leadership.

Skills

YouTube & Programmatic

SQL / BI

DSPs DV360 / The Trade Desk

Agency Management

Incrementality & MMM

Direct-response marketing

Analytics & attribution

Tools

DV360

The Trade Desk

Amazon DSP

GA4

Job description

Growth Manager - Performance (YouTube & Programmatic)

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we’ve crossed $130M in Annualised Revenue and grew to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

The Role:
You’ll build Emergent’s video and programmatic channel from zero. Today our growth runs on search, social, and affiliates; YouTube, CTV, and programmatic is a new channel. You’ll be the first owner: you’ll set the strategy, pick the partners, stand up the stack, prove incrementality, and then scale it into one of our largest acquisition channels. This role works directly with growth leadership and is based in our Bengaluru office, working in-person with the team.

What You’ll Do:

• Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization, and scale, accountable for new subscriptions, CAC, ROAS, and payback
• Build and scale YouTube across every format: TrueView in-stream, in-feed, Shorts, bumpers, Demand Gen, and Masthead, for both prospecting and remarketing
• Launch Connected TV (YouTube on TV screens and CTV inventory through DSPs) and decide where it earns a place in the mix
• Run DSP vendor selection: shortlist and evaluate options (such as DV360, The Trade Desk, Amazon DSP, and specialist CTV platforms), negotiate terms, then set up accounts, audiences, brand safety, and measurement
• Hire and oversee managed-service partners and agencies while we build in-house capability: set goals, review their work weekly, hold them to performance and transparency standards, and plan the move in-house
• Design and run incrementality tests (geo holdouts, conversion lift and brand lift studies, matched-market tests) to prove what the channel actually adds beyond search and social
• Build the measurement framework for upper-funnel spend: view-through and click attribution, MMM inputs, and how video lifts brand search and direct traffic
• Work with the Creative team on video built for each format (6-second bumpers, 15 to 30 second skippables, vertical Shorts, CTV spots), and turn test results into a clear creative brief
• Set up tracking and audiences with the data team: Google Ads and GA4 conversions, GTM, first-party audiences, and DSP pixels
• Report weekly on channel performance and test results, and present recommendations on scaling to leadership

What We’re Looking For:

• 4 to 6+ years in performance or growth marketing, with at least 3 years running YouTube and programmatic at scale (seven figures a month or more)
• Has built or scaled a video or programmatic channel from scratch, not only optimized one that was already working
• Hands-on experience with every YouTube format (TrueView, Shorts, bumpers, Demand Gen, Masthead)
• Has selected, set up, and run at least one major DSP (DV360, The Trade Desk, Amazon DSP, or similar), including contracts, fees, and inventory quality
• Has managed agencies or managed-service partners and knows how to audit their work, fees, and reporting
• Strong grounding in incrementality and measurement: geo holdouts, conversion lift, brand lift, MMM, and the limits of view-through attribution
• Has run video for direct-response goals (subscriptions, sign-ups, installs), not only brand awareness
• Comfortable working directly with data: SQL or a BI tool, cohort metrics such as D0/D7 revenue, payback, and LTV
• Comfortable operating independently as the first owner of a new channel, including coordinating with partners and platforms across time zones
• Based in Bengaluru, or willing to relocate, and able to work from our office

Good to Have:

• Hands-on CTV buying experience, through YouTube or DSP inventory
• Experience at a SaaS, subscription, or consumer-tech company
• Experience across markets (North America, Europe, Asia outside India)
• A genuine willingness to adopt new AI tools and workflows, including AI-generated video, to move faster and keep improving performance

Benefits and Perks:

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
• Flexible Working Hours: Work arrangements that fit your life and commitments

Let’s build the future of software together.