Growth Manager

Krazy Bee Services; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Krazy Bee Services in Bengaluru invites a data-driven Growth/Category Manager to lead cross-selling of credit cards to our multi-million KreditBees user base. You will translate rich user data into high-conversion revenue, ensuring the right product reaches the right user at the right time.

Responsibilities include data analytics, CRM campaign execution, partner coordination with banks and NBFCs, and optimization of the funnel from impression to card issuance through A/B testing and UX

Qualifications

• 3–5 years of growth, fintech, product marketing, or category management experience.
• Solid understanding of the credit card lifecycle, bureau data, and acquisition funnels.
• Hands-on experience with CRM tools (CleverTap, MoEngage); SQL is a strong plus.

Responsibilities

• Data & Cohort Analytics: identify high-potential user segments and optimize targeting.
• CRM & Campaign Execution: design, deploy, and monitor multi-channel campaigns to drive card applications.
• Partnership Management: coordinate with banks/NBFCs to align risk policies with cohorts.
• Funnel Optimization: track metrics from impression to card issuance and run A/B tests.

Skills

Growth

Fintech

Product Marketing

Category Management

Tools

CleverTap

MoEngage

SQL

Job description

Job Title: Category Manager / Growth Manager, Credit Cards

About the Role

We are looking for a data-driven and results-oriented Growth / Category Manager to lead the end-to-end strategy for cross-selling credit cards to KreditBees multi-million user base. In this role, you will be responsible for turning our rich internal user data into a high-conversion revenue engine by ensuring the right credit product reaches the right user at the right time.

Key Responsibilities

• Data & Cohort Analytics: Deep-dive into KreditBees user database to identify high-potential user segments based on repayment history, Bureau scores, and spending patterns.
• CRM & Campaign Execution: Own the complete end-to-end communication funnel. Design, deploy, and monitor targeted campaigns across channels (push notifications, WhatsApp, and in-app messages) using CRM tools like CleverTap to drive card applications.
• Partnership Management: Serve as the primary Point of Contact (POC) for partner credit card issuers (banks and NBFCs). Work closely with them to align their credit risk policies with our user cohorts to maximize approval rates.
• Funnel & Conversion Optimization: Closely track daily performance metrics from "Impression to Card Issuance." Run regular A/B tests on messaging, targeting, and UI journeys to eliminate friction and improve overall conversion rates.

What We Are Looking For

• Experience: 3–5 years of relevant experience in Growth, Fintech, Product Marketing, or Category Management.
• Domain Knowledge: Solid understanding of the Credit Card lifecycle, Bureau data/scores, and Fintech acquisition funnels.
• Tech Stack & Tools: Hands-on experience with CRM automation tools (e.g., CleverTap, MoEngage). Proficiency in SQL is a strong plus.
• Mindset: A data-first approach combined with strong execution skills and the ability to effectively collaborate with external banking partners and internal cross-functional teams.

Success Metrics

1. Approval Rate: Enhancing lead quality sent to financial partners to maximize approval percentages.
2. Conversion Rate (CVR): Optimizing user journeys from CRM clicks to final card issuance.
3. Revenue Growth: Scaling the Credit Card category into a significant revenue contributor for KreditBee. Role & responsibilities

This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.

Data Utilization Disclaimer

By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.