Growth & Content Manager

Lokazen; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Lokazen in Bengaluru is seeking a Growth & Content Manager to own end-to-end acquisition funnel—from organic content building trust with brand expansion heads to Meta campaigns generating property owner leads. You will lead SEO strategy, create locality guides, and craft LinkedIn, Instagram, and WhatsApp content that resonates with B2B audiences.

The role demands hands-on Meta Ads and SEO experience and comfort in a fast-moving startup.

Qualifications

• Hands-on Meta Ads and SEO experience.
• Strong writer who understands B2B audiences.
• Comfortable working in a fast-moving startup where strategy and execution are the same job.

Responsibilities

• Run Meta and Google campaigns for brand and owner acquisition.
• Build content positioning Lokazen as the authority in F&B real estate.
• Own SEO, lead gen, and funnel metrics end-to-end.
• Write/distribute content on LinkedIn, Instagram, and WhatsApp.
• Manage Meta leads pipeline and routing to Brand/PAM teams.
• Own location content strategy and publish public narratives.
• Track CAC, lead quality, conversions; report weekly.

Skills

Meta Ads

SEO

Content writing

B2B marketing

Startup experience

Job description

Drive brand and property owner acquisition for Lokazen through SEO, content, and performance marketing. You are the reason the right brands and owners find us before they find anyone else.

Meta Ads SEO / Content Brand Acquisition Performance Marketing

The Opportunity

Lokazen is a category-creating product. Your job is to make sure everyone knows it.

We are India's first AI-powered F&B and retail commercial real estate matchmaking platform - matching brands like Biggies Burger, Boba Bhai, and TAN Coffee with verified commercial spaces across Bangalore. The product is live, the mandates are active, and the category is ours to define.

As Growth & Content Manager, you own the full acquisition funnel - from the organic content that builds trust with brand expansion heads, to the Meta campaigns that pull in property owner leads, to the SEO strategy that makes Lokazen the first result when a founder Googles "commercial space for QSR Bangalore".

Run Meta and Google campaigns for brand and owner acquisition

Build content that positions Lokazen as the authority in F&B real estate

Own SEO, lead gen, and funnel metrics end-to-end

What you'll do

• Run and optimise Meta Ads campaigns targeting brand expansion heads and property owners across Bangalore
• Build an SEO content calendar - locality guides, F&B real estate insights, location intelligence articles - that ranks and converts
• Write and distribute content across LinkedIn, Instagram, and WhatsApp that builds trust with the brand and owner community
• Manage the Meta leads sync pipeline and ensure inbound leads are routed correctly to the brand and PAM teams
• Own the lokazen.in/location-intelligence page content strategy - turn our data into public-facing narratives brands want to share
• Track CAC, lead quality, and conversion metrics - report weekly and iterate fast
• Coordinate with the tech team on landing pages, UTM tracking, and conversion rate improvements

What success looks like

You will be measured on inbound brand mandate volume, property owner leads generated, organic traffic growth, and Meta campaign ROAS. A strong month is one where three new brand mandates came through inbound rather than outbound.

You should have hands‑on Meta Ads and SEO experience, be a strong writer who understands B2B audiences, and be comfortable working in a fast‑moving startup where strategy and execution are the same job.

Familiarity with the F&B, retail, or real estate landscape in Bangalore is a strong advantage. If you have strong opinions about why certain corridors are heating up and can write about it compellingly - you are the person we are looking for.

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