Group Head - Content

Idiotic Media; Mumbai; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Idiotic Media in Mumbai is hiring a Group Head - Content to drive innovative influencer marketing campaigns and manage creative assets. The ideal candidate will oversee team dynamics, campaign ideation, and execution across several platforms, ensuring alignment with client goals.

The role demands 3-5 years of experience in creative leadership within digital or advertising agencies, strong portfolio, and excellent communication skills. Join us to shape the future of digital branding!

Qualifications

• 3–5 years of experience in a creative leadership or senior creative role at a digital agency.
• Proven experience in campaign ideation, creative direction, and execution.
• Strong portfolio of social media campaigns and branded storytelling.

Responsibilities

• Lead creative brainstorming and campaign narrative building.
• Own the execution of influencer-led campaigns from concept to completion.
• Direct the creation of digital content and social media assets.

Skills

Creative leadership

Campaign ideation

Team management

Social media strategy

Tools

Adobe Creative Suite

Figma

Canva

Job description

Hiring Group Head - Content (Influencer Marketing) @Idiotic Media

Location: Andheri east, Mumbai (On-Site)

Experience: 3–5 years

About Idiotic Media

At Idiotic Media, we don’t just ride trends—we create them. As a leading influencer marketing and advertising agency, we connect brands with culture through storytelling, creativity, and authentic creator collaborations. We’re looking for a Creative Head to lead our creative charge, drive bold ideas, and bring campaigns to life that leave a lasting impact.

Role Overview

As our Creative Head, you’ll be at the heart of campaign ideation, execution, and team leadership. From conceptualising high-impact influencer campaigns to overseeing creative assets across platforms, you'll shape how brands speak in the digital world. You’ll collaborate closely with strategy, client servicing, and influencer teams to make magic happen—on time and on point.

Key Responsibilities

• Campaign Ideation & Strategy: Lead creative brainstorming sessions and build compelling campaign narratives that align with client goals and current digital trends.
• Execution Oversight: Own the execution of influencer-led campaigns from concept to completion, ensuring creative consistency and excellence.
• Creative Development: Direct the creation of digital content, scripts, storyboards, social media assets, and influencer briefs.
• Social Media Supervision: Oversee the planning and execution of brand and agency social media strategies—across Instagram, LinkedIn, YouTube, etc.
• Team Management: Mentor, inspire, and manage a team of designers, copywriters, and junior creatives to elevate the creative output.
• Cross-Functional Collaboration: Work with internal departments (accounts, strategy, influencer relations) to align creative with business objectives.
• Trend spotting: Stay ahead of cultural, digital, and influencer trends to fuel fresh, relevant, and engaging ideas.

Who You Are

• A creative thinker with a strategic mind—someone who can translate insights into innovative campaigns.
• Highly organised with a strong eye for detail, tone, and storytelling.
• Collaborative, energetic, and great at juggling multiple projects and teams.
• Passionate about digital culture, influencer marketing, and online communities.

Requirements

• 3–5 years of experience in a creative leadership or senior creative role at a digital, advertising, or influencer marketing agency.
• Proven experience in campaign ideation, creative direction, and execution.
• Strong portfolio of social media campaigns, influencer content, and branded storytelling.
• Excellent communication and presentation skills.
• Proficient in working with design and content teams using tools like Adobe Creative Suite, Figma, Canva, etc. (not mandatory but a plus).
• A keen understanding of social media platforms (Instagram, YouTube, LinkedIn, etc.) and what works on each.