To design all collaterals for the company.
To ensure brand guidelines are followed for every collateral that is designed for the company.
Specific Responsibilities
- To design all Digital Ads, Offline Creatives, Collaterals and Brand Artwork for the company.
- To follow all approved brand guidelines while designing the creative.
- To understand and execute the required briefs given by Marketing Head/other departments into art works required in the particular specifications.
- To ensure images used in artworks are royalty free, approved and legal.
- To ensure all artworks are of optimum quality & high resolution.
- To adhere to the deadline provided for artwork to be submitted for campaigns/advertising activity.
- Conceptualizing visuals based on requirements.
- Creating images and layouts by hand or using design software.
- Testing graphics across various media.
- Study design briefs and determine requirements.
- Schedule projects and define budget constraints.
- Prepare rough drafts and present ideas.
- Develop illustrations, logos and other designs using software or by hand.
- Use the appropriate colors and layouts for each graphic.
- Work with copywriters and creative director to produce final design.
- Ensure final graphics and layouts are visually appealing and on-brand.
- A strong portfolio of illustrations or other graphics.
Job Specification
- Diploma/Degree in Design – BFA (Graphics) or equivalent.
- Determined, enthusiastic, and self‑motivated.
- Ability to work methodically, manage multiple projects.
- Creative thinker with problem‑solving skills.
- Collaborative mindset with leadership ability to guide junior designers.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), CorelDRAW, Canva, and other design tools.
- Strong knowledge of branding, visual identity creation, and brand consistency.
- Proficiency in designing marketing collaterals for print and digital platforms.
- Experience in social media creative strategy, content design, and ad creatives.
- Ability to conceptualize and execute event branding and promotional campaigns.
- Skilled in menu and signage design, including both hardware and page layouts.
- Basic knowledge of web design and UI elements for website projects.
- Excellent creative and design sense with strong attention to detail.
- Good communication skills and ability to present design concepts effectively.
- Excellent creative/design skills – Ability to work methodically and meet deadlines.
- A keen eye for aesthetics and details.