Graphic Designer

Velammal Educational Trust (VET); Chennai District; On-site; INR 420,000 - 600,000; Full time

Job summary

Velammal NewGen Group of Institutions seeks a Mid-Level Graphic Designer to strengthen our internal marketing visuals across social media, print, and environmental design. You will shape the campus brand narrative, ensuring consistency and high-quality production for campaigns and events.

The role requires 2–4 years of experience, proficiency in Adobe Creative Suite, and a portfolio across branding, social media layouts, and campus materials.

Qualifications

• Bachelor-level design degree or diploma required.
• Strong portfolio showing branding, social media, and print work.
• Proficiency in Adobe Creative Suite and digital/print production knowledge.

Responsibilities

• Digital asset creation for social media, banners, and newsletters.
• Print and environmental design for brochures, posters, and campus signage.
• Maintain brand identity across all materials and update brand guidelines.
• Collaborate with marketing to conceptualize visuals for campaigns and events.
• Handle basic photo editing, color correction, and asset organization.

Skills

Creative Problem Solving

Adaptability

Reliability

Collaborative Spirit

Localized Nuance

Time Management

Education

Graphic Design degree or diploma

Tools

Photoshop

Illustrator

InDesign

Canva

Figma

Midjourney

Adobe Firefly

Job description

Velammal NewGen Group of Institutions is seeking a visually driven, detail-oriented Mid-Level Graphic Designer to join our internal marketing team. You will play a key role in bringing our brand to life across various touchpoints from vibrant social media campaigns to professional campus brochures. This role is perfect for a creative individual who wants to shape the visual narrative of a leading educational group and impact how our community perceives our schools and colleges.

Role & Location Details

• Location: Mambakkam, South Chennai (On-site)
• Department: Communications & Brand Strategy
• Organization: Velammal NewGen Group of Institutions
• Reports To: Head – Digital Marketing and Outreach
• Experience: 2–4 years of professional Graphic Design experience

Key Responsibilities

1. Digital Asset Creation

• Design engaging, high-converting graphics for social media (Instagram, Facebook, LinkedIn), website banners, and email newsletters.
• Create basic motion graphics, reels, shorts, and video snippets to boost digital engagement.

2. Print & Environmental Design

• Assist in the layout and design of traditional marketing materials, including brochures, flyers, campus posters, and event invitations.
• Design large-scale environmental graphics, such as campus signage, event backdrops, and outdoor billboards.

3. Brand Stewardship

• Ensure all designs adhere to our established brand identity, maintaining strict consistency in typography, color palettes, and imagery across all institutions.
• Maintain and update the internal brand style guide as the institution evolves.

4. Campaign Support & Conceptualization

• Collaborate with the marketing team to brainstorm and execute visual concepts for admission seasons, academic milestones, and school festivals.
• Translate marketing objectives into compelling visual storytelling that resonates with parents and students alike.

5. Production & Workflow Management

• Basic editing, color correction, and retouching of campus photography to ensure a high-quality, editorial look.
• Organize and archive design assets, source files, and templates to ensure seamless team collaboration.
• Coordinate with external vendors and printers to ensure color accuracy, paper quality, and flawless final execution.

Technical Skills & Requirements

• Design Suite: Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. Experience with Canva or Figma is a plus.
• Typography & Layout: A strong understanding of visual hierarchy, white space, and professional typesetting.
• Output Knowledge: Familiarity with preparing files for both digital use (RGB/web formats) and professional print (CMYK/bleeds).
• Portfolio: A portfolio showcasing a range of work, such as branding, social media layouts, or academic design projects.
• AI Tools: Familiarity with leveraging AI design tools (e.g., Midjourney, Adobe Firefly) for rapid prototyping and brainstorming is an asset.
• Education: A degree or diploma in Graphic Design, Applied Arts, Visual Communication, or a related field.

Soft Skills

• Creative Problem Solving: Ability to take a complex message and turn it into a simple, effective visual.
• Adaptability: Comfortable switching between different styles—from playful designs for playschools to professional aesthetics for colleges.
• Reliability: Strong organizational skills to manage multiple design requests and deliver high-quality work on schedule.
• Collaborative Spirit: Open to receiving feedback and working iteratively to achieve the best result for the brand.
• Localized Nuance: Understanding of regional cultural nuances (specifically Chennai/Tamil Nadu demographics) to create locally relevant designs.

Why Join Us?

• Impact: A platform to showcase your creativity to a massive audience of thousands of students, alumni, and parents.
• Growth: Opportunity to work in a fast-paced, dynamic environment within a renowned, legacy educational group.
• Mentorship: Direct mentorship and collaboration with experienced marketing professionals and brand strategists.
• Stability: A secure, long-term corporate role within a highly respected sector.