Google Local Analyst

Nurtur; Coimbatore; On-site; INR 3,00,000 - 6,00,000; Full time

Job summary

Nurtur is seeking an entry-level SEO Specialist who will be responsible for optimizing local search strategies and managing Google My Business for various locations. The ideal candidate should have a keen understanding of local SEO trends, strong analytical skills, and a degree in Marketing or Digital Marketing. This position offers an excellent opportunity to grow within a leading tech organization in Coimbatore.

Qualifications

• Proven experience in local SEO optimization.
• Strong understanding of Google My Business and related local search platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Conduct keyword research and analyze search volume.
• Optimize Google My Business listings and ensure accuracy of information.
• Develop location-specific content and engage in local link building.

Skills

Keyword Research

SEO Strategy

Google My Business

Content Creation

Communication

Education

Bachelor’s degree in Marketing

Digital Marketing

Tools

Google Analytics

Moz

SEMrush

Job description

Get AI-powered advice on this job and more exclusive features.

Responsibilities

Keyword Research and Analysis:

Conduct keyword research to identify high-ranking local keywords.

Develop and execute local SEO strategies to improve rankings on Google Maps and local search results.

Analyze keyword competitiveness and search volume.

Google My Business Management

Optimize and manage Google My Business listings for all locations.

Ensure accuracy of business information, including NAP (Name, Address, Phone).

Implement GMB best practices and utilize all available features to enhance our online presence.

Local Citations And Directories

Build and manage local citations on relevant directories.

Ensure consistency of NAP across all platforms.

Competitive Analysis

Monitor and assess the local search presence of competitors.

Identify opportunities to outperform competitors in local search rankings.

On-Page SEO

Optimize website content for local keywords and location-specific information.

Ensure proper implementation of title tags, meta descriptions, headers, and schema markup.

Local Content Creation

Develop location-specific content, including blog posts, landing pages, and service pages.

Ensure content is optimized for local search.

Review Management

Monitor and respond to online reviews on various platforms (Google, Yelp, etc.).

Implement strategies to improve online reputation.

Local Link Building

Build relationships with local influencers, bloggers, and businesses for backlink opportunities.

Engage in outreach campaigns for local partnerships.

Reporting And Analysis

Analyze and report on key performance indicators (KPIs) related to local search using tools like Google Analytics, Moz, or SEMrush.

Utilize data insights to make informed recommendations for improving local search visibility.

Generate reports to showcase progress and areas for improvement.

Stay Updated With Local SEO Trends

Stay informed about industry trends, algorithm updates, and best practices in local SEO.

Qualifications

Bachelor’s degree in Marketing, Digital Marketing, or related field.

Proven experience in local SEO optimization.

Proficiency with SEO tools like Google Analytics, Moz, SEMrush, etc.

Strong understanding of Google My Business and other local search platforms.

Excellent written and verbal communication skills.

Ability to work independently and in a team.

Preferred Qualifications

Google Analytics or SEO certification.

Experience with HTML/CSS and website CMS platforms.

Knowledge of local business directories and citation management

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Finance and Sales

• Industries

  Technology, Information and Internet

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