Global Medical Omnichannel Lead

Viatris; Bengaluru; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Viatris seeks a Global Medical Omnichannel Lead to unify medical websites, email campaigns and global platforms for healthcare professionals. You will own the digital presence, drive multi-country campaigns and ensure compliant, privacy-conscious execution across markets.

Responsibly manage the CMS, Salesforce Marketing Cloud, internal platforms, and cross-functional partnerships to deliver measurable impact and improved HCP engagement.

Qualifications

• 8+ years in digital marketing or omnichannel roles, with pharma/healthcare exposure.
• Hands-on ownership of HCP-facing websites including structure, content ops, analytics, and SEO basics.
• Practical Salesforce Marketing Cloud experience: journeys, data extensions, segmentation, testing, reporting. Certification is a plus.
• Experience with enterprise CMS and content governance at scale.
• Experience building internal portals (SharePoint or similar) adopted by colleagues and governance.
• Track record of multi-country campaigns with local adoption.
• Experience with privacy and consent (GDPR, HCP consent).

Responsibilities

• Own Medical websites: content structure, publishing workflow, user journeys and performance.
• Manage CMS: templates, components, permissions, release cycles and vendor teams.
• Keep site content current with medical content owners.
• Own Email and campaign delivery: Salesforce Marketing Cloud audience, journeys, governance, reporting.
• Plan and run global Medical campaigns end-to-end across channels and markets.
• Set standards for local campaigns and support markets with limited capability.
• Build and run internal platforms (Global Medical Affairs Hub) and govern information architecture.
• Track usage and act on it; measure reach, engagement and impact.
• Ensure privacy/consent compliance across markets with Legal and Compliance.
• Manage agency/vendor relationships and cross-functional partnerships.

Skills

Digital marketing

Omnichannel

Analytics

SEO basics

Content operations

Stakeholder collaboration

Privacy/compliance awareness

Tools

Salesforce Marketing Cloud

SharePoint

Enterprise CMS

Job description

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

• Access – Providing high quality trusted medicines regardless of geography or circumstance;
• Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
• Partnership – Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here’s how Global Medical Omnichannel Lead role will make an impact:

Role Purpose

Medical Affairs reaches healthcare professionals through websites, email and campaigns, but today those channels are planned, built and measured separately. This role brings them together: one person accountable for how medical shows up digitally to an HCP, and for proving that it changes behavior.

The role owns the channels themselves- Medical websites, email delivery and global campaigns and sets the standard that country teams work to.

Key Responsibilities

Websites

Own the Medical presence on Viatris Connect Medical country sites and non-asset medical websites: content structure, publishing workflow, user journeys and performance.

Manage the CMS as a working platform- templates, components, permissions, release cycles and the agency or vendor teams that build on it.

Keep site content current and accurate in partnership with medical content owners.

Email and campaign delivery

Own Medical's use of Salesforce Marketing Cloud: audience selection, journey design, template governance, deliverability and reporting.

Plan and run global Medical campaigns end to end- audience, message, channel mix, calendar, delivery and results. Congress and symposium awareness campaigns aimed at driving HCP attendance at Medical sessions are a recurring example.

Set the standards country teams follow for local Medical campaigns, and support markets where capability is thin.

Internal platforms

Build and run internal-facing platforms for Medical Affairs colleagues, including the Global Medical Affairs Hub- the single place where medical teams find capabilities, resources, guidance and ways of working.

Design these platforms around how colleagues actually work: what they are looking for, when, and what they currently cannot find. Own the information architecture, the content model and the publishing routine that keeps the site alive.

Bring content owners across Medical Affairs into a shared way of publishing, so the Hub reflects the whole function rather than the teams that shout loudest.

Track usage and act on it.

Measurement

Define what good looks like in numbers- reach, engagement, follow-through and report it to Medical leadership on a regular cycle.

Make results comparable across countries so the organisation can tell what is working and stop what is not.

Compliance and consent

Work with Global Privacy, Legal and Compliance on how Medical uses communication consent across markets, and keep the operating rules clear for country teams.

Operate within medical, legal and regulatory review without treating it as a reason not to act.

Team and partners

Manage agency and vendor relationships, budgets and delivery timelines.

Work closely with Commercial omnichannel colleagues, IT and country medical leads.

Qualification and Experience

• 8+ years in digital marketing or omnichannel roles, with meaningful time in pharmaceutical or healthcare. Medical Affairs experience is an advantage.
• Hands-on ownership of HCP-facing websites- not just oversight. Comfortable with site structure, content operations, analytics and SEO basics.
• Practical, hands-on Salesforce Marketing Cloud experience: building journeys, managing data extensions, segmentation, testing and reporting. Certification is a plus; evidence of what you have built matters more.
• Working experience with an enterprise CMS is preferred- including how content is modelled, templated and governed at scale.
• Experience building internal-facing sites or portals (SharePoint or similar) that colleagues actually adopt- including the content governance that keeps them current.
• A track record of running multi-country campaigns and getting local teams to adopt a common approach.
• Experience working within privacy and consent constraints (GDPR, HCP consent capture).