General Manager Marketing

Royal Chains; Mumbai; On-site; INR 6,000,000 - 9,000,000; Full time

Job summary

Royal Chains in Navi Mumbai is seeking a GM Marketing with 15+ years in marketing, preferably in jewellery, luxury or retail, to lead the marketing strategy, brand positioning and business growth.

You will expand domestic and international markets, strengthen brand equity, align marketing with revenue goals, and guide the team to deliver campaigns, product launches and trade-show presence.

Qualifications

• 15+ years of experience in marketing, preferably in jewellery/luxury/retail industries.
• Strong expertise in brand management and strategic marketing are essential.
• Experience in digital marketing, campaigns, and lead generation is required.

Responsibilities

• Develop and execute long-term marketing strategies to enhance brand positioning in gold, diamond, and luxury jewellery segments.
• Identify opportunities for domestic and export market growth and manage distributor/retailer relationships.
• Collaborate with design and production teams for product development and launches; plan collections and seasonal campaigns.
• Lead integrated campaigns across digital, social media, exhibitions, print media, and PR to drive lead generation and online presence.
• Align marketing initiatives with sales targets; monitor ROI and campaign effectiveness to drive revenue growth.
• Plan and represent the company at national and international jewellery exhibitions to generate leads and partnerships.
• Lead, mentor, and manage the marketing team; set KPIs and build a high-performance culture.
• Develop and manage the marketing budget and track performance metrics to optimize ROI.

Skills

Brand management

Strategic marketing

Digital marketing

Campaign management

Lead generation

Sales alignment

Team leadership

Stakeholder management

Negotiation

Job description

Urgent opening for GM Marketing role for Navi Mumbai location.

Experience 15+ in Marketing, preferably in Jewellery / Luxury / Retail Industry.

Scope of work

To lead and drive the overall marketing strategy, brand positioning, and business growth for the organization in the jewellery manufacturing sector. The role is responsible for expanding domestic and international market presence, strengthening brand equity, and ensuring alignment between marketing initiatives and revenue objectives.

Area of Responsibilities

• Strategic Marketing & Brand Building : Develop and implement long-term marketing strategies to enhance brand positioning in gold, diamond, and luxury jewellery segments. Establish strong brand identity across domestic and export markets.
• Market Expansion (Domestic & Export) : Identify new business opportunities, expand distribution networks, and drive growth in domestic and international markets. Manage relationships with distributors, retailers, and global clients.
• Product & Category Marketing : Collaborate with design and production teams for new product development and launches. Plan and execute collection launches, promotions, and seasonal campaigns.
• Campaign Management (Digital & Offline) : Lead integrated marketing campaigns including digital marketing, social media, exhibitions, print media, and PR activities. Ensure strong online presence and lead generation.
• Sales Alignment & Revenue Growth : Work closely with sales teams to drive revenue targets, improve customer acquisition, and enhance market penetration. Monitor campaign effectiveness and ROI.
• Trade Shows & Exhibitions : Plan and represent the company at national and international jewellery exhibitions (e.g., IIJS, global trade fairs) to generate business leads and partnerships.
• Team Leadership & Development : Lead, mentor, and manage the marketing team. Establish KPIs, drive performance, and build a high-performance culture.
• Budgeting & Performance Monitoring : Develop and manage the marketing budget. Track performance metrics, analyse market trends, and optimize marketing investments for maximum ROI.

Skills Sets :

Strong expertise in brand management and strategic marketing

Experience in domestic & international (export) markets

Knowledge of gold, diamond, and gemstone jewellery industry

Proficiency in digital marketing, campaign management, and lead generation

Strong leadership and team management skills

Excellent communication, negotiation, and stakeholder management abilities

Experience in handling trade shows and exhibitions