General Manager - Growth Marketing

BharatPe; Gurugram District; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A financial technology company in Gurugram is seeking a professional to join their Central Platform team. This role involves identifying and implementing new products and services to enhance revenue streams within merchant and consumer networks. The successful candidate will lead cross-functional initiatives, optimize user engagement, and devise effective go-to-market strategies. Strong collaboration across teams is essential for success in this position.

Responsibilities

• Identify and conceptualize new products/services to grow existing networks.
• Lead implementation of new initiatives with cross-functional teams.
• Own user and revenue growth for implemented initiatives.
• Devise go-to-market strategies for new products/services.
• Drive performance marketing campaigns to optimize user funnel.
• Enhance merchant apps to improve engagement.
• Benchmark competition and evaluate effective strategies.
• Build processes to quickly gather market feedback and adjust.

Job description

Overview

Central Platform team is part of the newly setup Growth vertical. The overall objective of this vertical is to identify and operationalize new products/ services/ initiatives that lead to revenue streams. These new products or services could be targeted at the merchant or consumer base.

Functional Expertise

• Identify and conceptualize new products/ services that help monetize (or grow) existing merchant and consumer network
• Lead implementation of the new initiatives, working closely with Product and other teams
• Own the numbers (user and revenue growth) for the implemented initiatives
• Devise and execute GTM strategies for these new initiatives
• Drive effective performance marketing campaigns in coordination with the Marketing team to optimize the user funnel and to achieve defined growth metrics
• Lead implementation of Central services, that impact multiple products and user segments across the organization’s network
• Drive enhancements in Merchant app (through Product) to improve engagement
• Benchmark competition and evaluate different strategies, so as to incorporate the most effective ones for our revenue growth and impact
• Build out effective processes to quickly get market feedback, do pilots and course correct as needed

Collaboration

• Coordinate between and work closely with Product, Sales, Operations, Tech, Marketing, and Data Science team to implement the defined products & services, and drive GTM and growth

Problem Solving

• Identify opportunities for growth, through assessing industry, understanding our own network, and quick dip sticks
• Assess growth opportunities through a robust model factoring in opportunity size, right to win, implementation complexity, etc.