Senior Vice President, Strategy

WPP Media; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Competitive medical insurance

Paid time off

Partner discounts

Mental health awareness days

Job summary

WPP Media is seeking a candidate to lead strategic media planning for GCPL’s FMCG portfolio in Mumbai. The role focuses on delivering insights and innovative solutions across TV and digital platforms, driving audience behavior changes through strategic projects.

Ideal candidates should have over 12 years in media strategy, strong FMCG planning expertise, and good collaboration skills. Benefits include competitive insurance packages and support for hybrid work arrangements.

Qualifications

• Must have hands-on TV planning experience.
• Experience with top 10 FMCG advertisers preferred.
• Strong network with digital publishers like Google and Meta.

Responsibilities

• Lead strategic media planning for GCPL’s FMCG portfolio.
• Deliver insights and innovative solutions across TV and digital platforms.
• Mentor junior strategy team members and delegate tasks.

Skills

FMCG planning expertise

Advanced Excel skills

Process improvement

Collaboration skills

Education

12+ years in media strategy

Tools

BARC analysis

Mathematical modeling tools

Job description

About WPP Media

WPP Media is the AI‑driven media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalisation at scale. With WPP Open and Open Intelligence, clients see exactly how their media investment performs.

Role Summary & Impact

Reporting to the AOR Lead, you will lead strategic media planning for GCPL’s FMCG portfolio, delivering insights and innovative solutions across TV and digital platforms.

Best Things About The Job

• Work with one of India’s largest FMCG brands to apply best practices on media platforms and drive audience‑behaviour changes across the GCPL portfolio.
• Hands‑on strategy role focused on TV and digital planning – including cost‑per‑reach analysis, cross‑screen measurement, and programmatic best practices.
• Leverage large media data sets to generate hypotheses, derive insights, and present findings to senior client management.

In 3‑6 Months

• Deliver strategic projects that use BARC deep‑dive analysis to improve reach, targeting, and TV planning efficiencies.
• Collaborate with WPP Media practice experts to build POVs on digital planning (YT/Meta, programmatic, etc.).
• Build a competitive intelligence dashboard for GCPL covering TV and digital insights.
• Lead new initiatives such as Attention Planning and cross‑screen measurement.

In 12 Months

• Recommend technology solutions that improve planning efficiency, including dashboards and automation.
• Lead the awards agenda for GCPL projects.
• Position yourself as the go‑to client contact for strategy initiatives.
• Achieve client recognition for strategic thought leadership on key campaigns.

What Your Day Job Will Look Like

• Coordinate with Client Account Lead and Media Lead to prioritize high‑impact projects and campaigns.
• Create and deliver brief responses, structuring key sections and presenting to the client.
• Mentor junior strategy team members, delegating tasks and fostering client rapport.
• Collaborate closely with WPP media experts to incorporate industry best practices and competitive intelligence.

What You’ll Bring

• Deep expertise in FMCG planning and a solid grasp of the ‘How Brands Grow’ marketing model.
• Advanced Excel and mathematical skills for structuring data, performing BARC analysis, building simulations and mathematical models.
• Track record of driving process improvements, automation, and intelligent reporting.
• Disciplined, process‑oriented approach to media strategy.

Qualifications

• 12+ years in media strategy or core planning, with hands‑on TV planning experience and BARC YUMI knowledge.
• Experience working with top 10 FMCG advertisers across mass‑market brands.
• Ability to develop annual media plans and TV media strategy, presenting confidently to senior clients.
• Strong network to engage top digital publishers such as Google and Meta.
• Preference for candidates with analytics, measurement frameworks, and attention‑planning experience.
• Excellent collaboration skills across the AOR team and WPP Media.

Life at WPP Media & Benefits

WPP Media values employee growth and offers competitive medical, group retirement, vision, and dental insurance, significant paid time off, partner discounts, and mental‑health awareness days. Employees tap into global WPP networks to advance skills and build relationships. We support hybrid work with office presence roughly four days a week. Accommodations and flexibility can be discussed with the hiring team.

Equal Opportunity Employment

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone can progress in their careers.