Full stack content producer

GO DESi; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GO DESi Bengaluru is seeking a hands-on Content Creative to own end-to-end video content for the marketing team. You will storyboard, shoot, edit and mix on location at Bengaluru HQ and partner sites, building a monthly calendar for Instagram and YouTube.

The role requires 4–6 years in video storytelling, a showreel, mastery of Premiere Pro or DaVinci Resolve, and the ability to lead a small crew while aligning with product launches and campaigns.

Qualifications

• A showreel or portfolio link is non-negotiable — we will look at it before the CV.
• Strong editing on Premiere Pro or DaVinci Resolve; sound work on Audition or equivalent; motion on After Effects.
• Camera literacy — mirrorless bodies, basic lighting, lav and shotgun audio, and the judgement to know when a phone is the better tool.
• Fluency in Indian internet culture, food content and meme cycles.

Responsibilities

• Content strategy & storyboarding for monthly content across Instagram (Reels, carousels, stories) and YouTube (long-form + Shorts).
• Direct and shoot on location — HQ, plant floor at Bidadi, farms, and retail shelves; manage crew for hero campaigns.
• Post-production: edit for vertical formats, sound design, mixing, and basic colour grade; add subtitles in multiple languages.
• Identify and manage creators across food, comedy, parenting and regional pages; write briefs and oversee collaborations.
• Measure retention, watch time, saves, shares, CTR, follower growth, and report weekly to drive iteration.

Skills

Editing

Premiere Pro

DaVinci Resolve

After Effects

Audition

Camera literacy

Video storytelling

Social media content

Kannada/Hindi writing

Content strategy

Tools

Premiere Pro

DaVinci Resolve

After Effects

Audition

Color grading

Job description

Location: Bengaluru (RR Nagar HQ) · Regular shoot travel to Bidadi plant and other relevant locations

Team: Marketing

Type: Full-time, on-site Experience: 4–6 years

Note : This is a hands-on role. You will be storyboarding, shooting, editing and mixing yourself — not briefing an agency and waiting.

What you'll own

1. Content strategy & storyboarding

• Build and run the monthly content calendar for Instagram (Reels, carousels, stories) and YouTube (long-form + Shorts)
• Turn product launches, festive moments, factory stories and farm stories into scripts, hooks and shot-by-shot storyboards
• Maintain a live bank of formats, trending audio, hooks and reference reels — and know which ones are worth chasing
• Obsess over the first three seconds and the retention curve after it

2. Production

• Pre-production: casting, recce, props, food styling coordination, call sheets, shoot budgets
• Direct and shoot on location — HQ, the plant floor at Bidadi, farms, and retail shelves
• Be a one-person crew for scrappy daily content, and manage a full crew, DOP and freelancers for hero campaigns
• Keep the shoot calendar realistic against launch and festive timelines

3. Post-production

• Edit for platform: vertical-first Reels and Shorts, plus long-form YouTube storytelling
• Sound design and mixing — music selection, VO record and clean-up, SFX, levelling, and rights clearance on every track used
• Motion graphics, packaging animations, subtitles in English/Hindi/Kannada, thumbnails, basic colour grade

4. Influencer & creator collaborations

• Identify, shortlist, negotiate with and manage creators across food, comedy, parenting and regional Kannada/Hindi pages
• Write creator briefs that protect the brand while letting the creator still sound like themselves
• Run barter, paid and long-term ambassador tracks; track deliverables, timelines, usage rights and spends

5. Measure and iterate

• Own the numbers: retention, watch time, saves, shares, CTR, follower and subscriber growth, creator ROI
• Weekly read of what performed and why; monthly retro that actually changes the next calendar
• Hand winning creative to performance marketing and e-commerce

Must have

• A showreel or portfolio link. This is non-negotiable — we will look at it before the CV
• Strong editing on Premiere Pro or DaVinci Resolve; sound work on Audition or equivalent; motion on After Effects
• Camera literacy — mirrorless bodies, basic lighting, lav and shotgun audio, and the judgement to know when a phone is the better tool
• Fluency in Indian internet culture, food content and meme cycles

Good to have

• Food and FMCG shoot experience, and instincts for food styling
• Writing in Kannada and/or Hindi
• Photoshop, Figma or Canva for statics and packaging-adjacent assets
• Working knowledge of Meta creative specs, YouTube SEO, and quick-commerce asset formats (Blinkit, Zepto, Instamart)