Founding Content Lead / Creator Producer

Swades AI; India; Hybrid; INR 1,500,000 - 2,500,000; Full time

Job summary

Swades AI in India is seeking a Founding Content Lead who has worked with a creator, influencer, or founder-led brand. You will run as showrunner behind the founders, shaping stories and content strategy.

You will research ideas, develop formats for YouTube, Instagram, LinkedIn, write scripts, manage production, direct editors, publish content, and use performance data to improve every release. This is a zero-to-one role requiring a strong writer, rigorous researcher, and a bias for

Qualifications

• You have worked directly with a recognized creator, influencer, celebrity, or founder-led brand.
• You can show channels and content you personally helped produce.
• You have seen platform analytics and used data to inform creative decisions.
• You understand long-form YouTube storytelling and short-form distribution.
• You are an excellent researcher and writer.
• You know how to craft tense, specific human stories.

Responsibilities

• Develop the founders' editorial voice and content positioning.
• Turn AI developments and founder experiences into compelling content.
• Create repeatable formats for YouTube, Instagram, LinkedIn and more.
• Research topics, write scripts, outlines, hooks, and questions.
• Direct editors, manage production partners, and publish content.
• Analyze performance metrics and iterate to improve views and retention.
• Build a scalable content-production system from idea to publication.

Skills

Content strategy

Scriptwriting

Research

Analytics

Team leadership

Video production

Job description

Location: India, remote/hybrid

Type: Full-time

Company: Swades AI — India’s First Applied AI Lab

About Swades AI

Swades AI is building India’s first applied AI lab.

Alongside the company, we are building a founder-led media brand documenting two Indian brothers building an AI business in New York City. The content will combine practical AI education, entrepreneurship, founder stories, business experiments, and the reality of building between India and the United States.

Our ambition is to build a trusted creator brand in the category—not simply a company social-media account. Think high-value, personality-led business content similar in ambition to Ankur Warikoo and Ishan Sharma, while developing a distinctive Swades AI voice.

The role

We are looking for a highly driven Founding Content Lead who has previously worked directly with an established creator, influencer, celebrity, or founder-led media brand.

You will operate as the showrunner behind the founders. You will identify stories, research ideas, develop repeatable content formats, write scripts, manage production, direct editors, publish content, and use performance data to improve every release.

This is not a conventional social-media-manager position. You should have experienced a serious creator production environment, understand what drives views and retention, and be comfortable being accountable for channel growth.

What you will own

• Develop the founders’ overall content positioning and editorial voice.
• Turn business activity, AI developments, and founder experiences into compelling content.
• Create recurring formats for YouTube, Instagram, LinkedIn, and other relevant platforms.
• Research subjects and write scripts, outlines, hooks, interview questions, and calls to action.
• Conduct content-mining sessions with both founders.
• Build and manage the weekly content calendar.
• Prepare filming briefs and remotely direct founder recording sessions.
• Manage editors, designers, and freelance production partners.
• Own titles, thumbnails, opening hooks, packaging, and publishing decisions.
• Review performance using impressions, click-through rate, retention curves, average view duration, watch time, saves, shares, and follower conversion.
• Run structured experiments and document what the team learns.
• Build a reliable content-production system from idea to publication.

You are likely a fit if

• You have worked directly with a recognized creator, influencer, celebrity, podcaster, or founder brand.
• You can clearly show which channels and content you personally helped produce.
• You have seen real platform analytics and can explain how the data changed your creative decisions.
• You understand both long-form YouTube storytelling and short-form distribution.
• You are an excellent researcher and writer.
• You know how to find tension, specificity, and human stories—not just produce generic educational content.
• You understand Indian audiences while being able to create content with international relevance.
• You can challenge founders, ask difficult questions, and turn incomplete thoughts into strong narratives.
• You have high ownership and are comfortable building the function from zero.

This role is not for you if

• Your experience is limited to scheduling posts or maintaining content calendars.
• You measure success primarily through the number of posts published.
• You cannot show examples of content you personally influenced.
• You depend entirely on founders to provide finished ideas and scripts.
• Your creative instinct is to imitate trending content without understanding why it worked.

What success looks like

Within the first 90 days, you will have:

• Established a clear founder-content positioning.
• Developed three to five repeatable content formats.
• Built a consistent weekly production system.
• Published an initial body of long-form and short-form content.
• Created an analytics dashboard and experimentation process.
• Identified which subjects, hooks, and formats deserve increased investment