Field Marketing Senior Analyst, India

Salesforce; Gurugram District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Salesforce in India is seeking a Marketing & Communications professional to lead in-person SMB events and campaigns across South Asia. Based in Bengaluru or Gurugram, you will drive on-ground delivery of field marketing, working with sales, resellers, and industry associations to boost pipeline growth.

You will coordinate event content, manage partnerships, and enable SDR collaboration to sharpen targeting and audience engagement for multi-city programs.

Responsibilities

• Leads SMB in-person events with partners; coordinates content, demos, on-site readiness.
• Manages coordination with SMB partners, resellers, and agencies; budgets and vendor briefs.
• Partners with SDR team; runs syncs, reviews, enablement; tracks lead quality & pipeline.
• Generates pipeline and audience; follows up with SMB leads from events and campaigns.

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

This role is the primary execution engine for in-person SMB events and campaigns, owning on-the-ground delivery of SMB Field Marketing across South Asia. Based in Bengaluru or Gurugram, it sits at the intersection of field events, partner-led programs, demand generation, and sales development collaboration, ensuring high-quality delivery of SMB campaigns and events that directly drive pipeline growth. The role partners closely with the SMB Sales and SDR teams, reseller partners, and industry associations, executing with deep local market fluency.

• SMB In-Person Events: Leads on-ground execution of SMB events run in partnership with ecosystem partners and industry associations. Coordinates sales nominations, aligns event content, including presentations and demo, manages event creatives, and ensures on-site readiness.
• Coordination with Partners, Resellers and Agencies: Manages coordination with authorized SMB partners and resellers to drive consistency in event execution and customer experience. Partners with event agencies for production, creative assets, and on-site logistics across multi-city programs. Maintains operational discipline through budget tracking and vendor briefings.
• SDR Collaboration & Enablement: Acts as the primary marketing partner to the SDR team, running regular syncs, joint campaign reviews, and enablement sessions to keep execution aligned with active campaigns. Tracks SDR feedback on lead quality, conversion rates, and pipeline contribution - using these insights to sharpen campaign targeting and audience segmentation.
• Pipeline & Audience Generation: Partners with SDR and In-house Telemarketing teams to prioritize and follow up with SMB leads from events and campaigns, including re-engaging archived leads and dormant opportunities from the past 12 months.

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

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