Field Marketing Manager - SEA And ANZ

MoEngage; Bengaluru; On-site; INR 8,451,000 - 11,268,000; Full time

Job summary

MoEngage is seeking a Field Marketing Manager for ANZ & SEA to lead high-impact regional programs. You will plan, execute executive roundtables, CXO briefings, roadshows, and webinars, spanning Australia, Singapore, Malaysia and the Philippines.

You will collaborate with country sales heads and central GTM teams to tailor campaigns, manage budgets, and drive pipeline with end-to-end event activation and strong ROI reporting.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA an advantage.
• 4–6 years of B2B marketing experience with field/events focus.

Responsibilities

• Own the regional field marketing calendar for ANZ and SEA; plan and execute events.
• Deliver a mix of in-person and virtual events (roundtables, dinners, tradeshows, webinars).
• Manage presence at third-party tradeshows and conferences; sponsorships and logistics.
• Drive end-to-end sales integration for field activations and CRM tagging.

Skills

Field marketing

B2B marketing

Event management

Vendor management

Sales alignment

CRM platforms

SFDC

HubSpot

Campaign reporting

Education

Bachelor's degree in Marketing/Business/Communications

MBA (advantage)

Tools

SFDC

HubSpot

Job description

Job Description:

About MoEngage

MoEngage is an agentic customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Over 1,350 global consumer brands, including SoundCloud, McAfee, Flipkart, Kayak, Dominos, 7-Eleven, Coca-Cola, Air Asia, and more, use MoEngage to orchestrate their cross-channel campaigns, sending over 1 trillion messages to 2 billion consumers every month. Recognized as a Customers Choice in the 2026 Gartner Peer Insights Voice of the Customer for Multichannel Marketing Hubs, a Strong Performer in Forresters Cross-Channel Marketing Hubs report, and a leader across G2 seasonal reports, MoEngage continues to set the benchmark for intelligent customer engagement globally.

About the Role

MoEngage is looking for a Field Marketing Manager - ANZ & SEA who is passionate about building high-impact, pipeline-driving field marketing programs across Australia, Singapore, Malaysia and the Philippines. The ideal candidate is a seasoned B2B events and field marketer who thrives at the intersection of marketing strategy and sales execution, and who can independently plan and deliver a diverse mix of in-person and virtual events - from executive roundtables and CXO dinners to tradeshows, webinars, and large-scale regional conferences.

You will report to the Senior Director of Marketing based out of Bengaluru, with a dotted line to the GM of Sales in Singapore, and work in close partnership with country sales heads across Australia, Malaysia, the Philippines, and Singapore, as well as MoEngages central GTM operations and marketing teams in Bengaluru. This role is central to MoEngages regional go-to-market expansion and offers the opportunity to shape the field marketing playbook for one of the fastest-growing MarTech companies globally.

Responsibilities

• Own the regional field marketing calendar for ANZ and SEA - conceptualize, plan, and execute events aligned to quarterly pipeline targets and the global demand generation strategy

• Plan and deliver a diverse mix of owned events: executive roundtables, CXO breakfast briefings, customer meetups, industry roadshows, partner co-hosted activations, and flagship regional programs - both in-person and virtual

• Manage MoEngages presence at third-party tradeshows and industry conferences across SEA & ANZ - including sponsorship negotiations, booth logistics, speaking opportunities, and attendee experience

• Drive end-to-end sales integration for every field activation: account-targeted invitation lists, pre-event sales briefings, post-event follow-up sequences, and opportunity tagging in CRM

• Partner with country sales heads (AU, MY, PH, SG) and the GM of Sales (SG) to align field programs to territory account plans, ICP priorities, and deal pipeline stages

• Run regular planning syncs with sales leadership to review the field calendar, course-correct on priorities, and ensure marketing programs are actively supporting sales motions

• Localize messaging, event formats, and content for each market - adapting global campaign themes to resonate with regional buyers across Australia, Malaysia, the Philippines and Singapore

• Co-develop localized event assets with MoEngages central GTM ops, content, and product marketing teams in Bengaluru - including event decks, landing pages, invitations, and post-event nurture sequences

• Own all vendor and agency relationships for field marketing in the region: AV and production companies, venue partners, event management agencies, and digital marketing vendors

• Negotiate vendor contracts, manage the regional field marketing budget, and maintain spend within the agreed variance

• Maintain rigorous event operations: run-of-show documentation, attendee management, logistics checklists, post-event retrospectives, and attribution tracking in Salesforce

• Track, measure, and report on event-sourced and event-influenced pipeline, demonstrating clear ROI for every program to leadership team

Preferred Qualification

• Bachelors degree in Marketing, Business, Communications, or a related field; an MBA is an advantage

• 4-6 years of B2B marketing experience, with significant time in field marketing, events marketing, or regional marketing roles

• Proven track record of planning and executing multi-country or multi-city events end-to-end, from concept and vendor briefing through on-site delivery to post-event reporting

• Demonstrated experience working in close alignment with sales teams: you understand pipeline stages, deal cycles, and what it means to run marketing that sales actually useand values

• Strong vendor and agency management experience: negotiating contracts, managing production budgets, and holding external partners accountable to quality and timelines

• Fluent, professional-grade English (written and verbal) - essential for communicating with CXO-level prospects and senior internal stakeholders across multiple geographies

• Hands-on experience with SFDC, HubSpot for event attribution, lead management, and campaign reporting

• Prior experience at a B2B SaaS or MarTech company is strongly preferred - familiarity with the SaaS GTM motion, customer lifecycle marketing, and the competitive landscape will accelerate success in this role

• Willingness and ability to travel across ANZ and SEA

• Comfortable operating in a fast-paced, high-growth environment and working across time zones with a globally distributed team

• Strong project management and organisational skills - able to run multiple programmes simultaneously without dropping detail

• Excellent interpersonal and stakeholder management skills - confident engaging with country sales heads, regional GMs, central ops teams, and external partners at the same time.