Field Marketing

Zerto; Bengaluru; Hybrid; INR 2,500,000 - 3,800,000; Full time

Benefits offered by this job

Health & wellbeing benefits

Career development programs

Inclusive culture

Job summary

Hewlett Packard Enterprise in Bengaluru seeks a Field Marketing professional for a hybrid role, requiring two office days per week. You will design and execute go-to-market programs, manage budgets and lead cross-functional teams to drive demand and brand awareness.

The ideal candidate brings 10+ years of marketing experience, excellent communication, analytical skills, and experience leading virtual teams. This role offers growth within a global edge-to-cloud organization.

Qualifications

• BA/BS in Marketing or related field; MBA preferred.
• Experience in offering, segment and partner marketing.
• Strong communication and stakeholder management.

Responsibilities

• Develop and secure approval for GTM plans and budgets.
• Direct cross-functional teams and agencies in GTM plan execution.
• Develop GTM scorecard and track progress against goals.
• Provide post-analysis and actions for marketing programs.
• Craft value propositions and segment messaging for offerings.
• Define customer segmentation strategies and experience plans.
• Collaborate with sales on training materials.
• Support key retailer/reseller account development.

Skills

Marketing principles

Cross-functional collaboration

Budget management

Communication skills

Analytical skills

Negotiation skills

Influencing & consensus-building

Project management

Education

BA/BS in Marketing or related field

MBA preferred

Tools

Siebel CRM/MRM

Job description

Field Marketing

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Our HPE marketing teams are focused on making our brand easy to understand and easy to buy. We’re devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what’s next for you.

Job Family Definition:

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region.

Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Networking, Data Centre, Routing, Security solutions. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Management Level Definition:

Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques. Contributes to the development of innovative principles and ideas. Successfully operates in the most complex disciplines, in which the company must operate to be successful. Provides highly innovative solutions. Leads large, cross-division functional teams or projects that affect the organization's long-term goals and objectives. May participate in cross-division, multi-function teams. Provides mentoring and guidance to lower level employees. Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives. Develops strategy and sets functional policy and direction. Acts as a functional manager within area of expertise but does not manage other employees as a primary job function.

What you'll do:

Responsibilities:

• Develop and secure approval for GTM plans and budgets.
• Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
• Develop/own GTM scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them.
• Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions.
• Develop company value proposition(s), offering/ segment messaging, and manage/monitor their delivery.
• Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.
• Develop/manage customer database/analytics.
• Perform marketing support activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
• Assist sales with development of sales training materials.
• Partner with senior sales management on key retailer/reseller account calls/development.

What you need to bring:

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.
• 10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.
• Agency, sales and/or channel experience.

Knowledge and Skills:

• Acknowledged mastery of marketing principles, practices, tactics and tools.
• Highly knowledgeable on all aspects of offering, segment, partner and account-based marketing.
• Ability to manage advertising/direct marketing/ research vendors.
• In-depth understanding of the industry, offering categories and company offerings/ strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Exceptional negotiating skills.
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
• Strong influencing and consensus-building skills.
• Conflict-resolution skills.

Impact/Scope:

• Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
• Strong partner to sales in key account acquisition/ development.

Complexity:

• High – Deals with highly complicated strategic/tactical issues; interfaces with senior marketing management, senior cross-functional/cross- organizational management, senior marketing partner management and end customers.

#marketing

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#india

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

Job:

Marketing

Job Level:

Expert

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.