FIELD MANAGER - RURAL

Dr. Reddy's Laboratories; Gajendragad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dr. Reddy’s Laboratories is seeking a senior digital marketer to lead omnichannel activation for HCPs and Mega Brands. The role emphasizes transforming data-driven insights into actionable plans, and coordinating with Marketing, Sales, Finance, and IT to advance a digital agenda across the organization.

The candidate should bring 8+ years of experience, strong analytical and communication skills, and proven leadership to drive performance and team development in a pharmaceutical setting.

Qualifications

• Graduate degree preferably in Math or IT.
• 8+ years overall experience in digital marketing.
• Experience with omnichannel activation and digital strategy.

Responsibilities

• Develop and execute omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
• Analyze campaign results and identify improvement strategies for better outcomes.
• Research HCP content consumption behaviour and propose cost-effective tools for inclusion in OCM scope.
• Transform requirements into actionable plans and manage service providers to implement them.
• Educate teams on KPIs, targets, and approaches related to the digital strategy.
• Collaborate with cross-functional teams to drive the digital agenda.
• Evaluate talent, manage performance, and identify development needs to ensure annual performance results.
• Adhere to corporate performance management processes and support evolving team members.

Skills

Digital savvy

Analytical skills

Presentation skills

Communication skills

Team player

People management

Education

Graduate degree (Math or IT)

Job description

Company Overview

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Roles & Responsibilities

• You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
• You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
• You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.
• You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
• You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.
• You will be responsible for collaborating with cross-functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.
• You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.
• You will be responsible for adhering to corporate performance management processes and supporting evolving team members.

Qualifications

Educational Qualification

Graduate degree preferably in Math or IT

Minimum Work Experience

8+ years overall experience

Skills & Attributes & Critical Exposures Functional Skills

• Digital savvy
• Excellent analytical skills
• Presentation skills
• Very strong communication skills
• Team player
• People management

Resident Skills

• Business Acumen
• Storytelling
• Market Intelligence
• Data Analysis

Behavioural Skills

• Adaptability to manage dynamic challenges effectively.
• Collaboration and teamwork to achieve shared objectives.
• Clear and impactful communication to build strong relationships.

Critical Exposures

• Experience as Digital P&L ownership in pharma / Non‑pharma (FMCG, Banking, Consumer Health) industry is desired.
• Exposure to a comprehensive digital media strategy (specific focus on generating more leads, leveraging more digital channels etc) is preferred.
• Experience in marketing analytics and Digital content creation, plus Inbound and Outbound marketing experience is desired

Additional Information

Benefits Offered

At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.

For more details, please visit our career website at https://careers.drreddys.com/#!/