Field Event Marketing Manager

WizCommerce; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

WizCommerce, Bengaluru-based, seeks a Senior Field Marketing leader to own on-ground activities including trade shows, third-party events, WizCommerce-owned events, and live activations. This role builds real pipeline, relationships, and brand pull, not coordination.

You will lead end-to-end field programs, collaborate with Sales and Product Marketing, and travel frequently to execute high-impact activations that drive growth in a fast‑growing B2B SaaS environment.

Qualifications

• 8+ years in B2B marketing.
• 5+ years leading field marketing or events at top-tier B2B companies.
• Experience supporting sales-led GTM motions.
• Bonus: experience in vertical SaaS or high-growth B2B SaaS.

Responsibilities

• Own trade shows and third-party events end-to-end.
• Create WizCommerce-owned events to generate pipeline.
• Lead live and hybrid experiences aligned with GTM priorities.
• Set up tracking, attribution, and reporting for field activities.

Skills

Field marketing ownership

Event management

Sales alignment

Travel readiness

Tools

CRM (Salesforce)

Job description

Field Marketing

About the company:

At WizCommerce, we’re building the AI Operating System for Wholesale Distribution — transforming how manufacturers, wholesalers, and distributors sell, serve, and scale.

With a growing customer base across North America, WizCommerce helps B2B businesses move beyond disconnected systems and manual processes with an integrated, AI-powered platform.

Our platform brings together everything a wholesale business needs to sell smarter and faster. With WizCommerce, businesses can:

• Take orders easily — whether at a trade show, during customer visits, or online.
• Save hours of manual work by letting AI handle repetitive tasks like order entry or creating product content.
• Offer a modern shopping experience through their own branded online store.
• Access real-time insights on what’s selling, which customers to focus on, and where new opportunities lie.

The wholesale industry is at a turning point — outdated systems and offline workflows can no longer keep up. WizCommerce brings the speed, intelligence, and design quality of modern consumer experiences to the B2B world, helping companies operate more efficiently and profitably.

Backed by leading global investors including Peak XV Partners (formerly Sequoia Capital India), Z47 (formerly Matrix Partners), Blume Ventures, and Alpha Wave Global, we’re rapidly scaling and redefining how wholesale and distribution businesses sell and grow.

If you want to be part of a fast-growing team that’s disrupting a $20 trillion global industry, WizCommerce is the place to be.

Read more about us in Economic Times, The Morning Star, YourStory, or on our website!

Founders:

Divyaanshu Makkar (Co-founder, CEO)

Vikas Garg (Co-founder, CCO)

Job Description:

Role:

We’re looking for a Senior Field Marketing leader to own everything that happens on the ground - trade shows, third-party events, WizCommerce-owned events, and live activations - and turn those moments into real pipeline, real relationships, and real brand pull. Field marketing is a core growth lever for WizCommerce. Our buyers still build trust and make decisions in person, and this role owns that entire surface area end-to-end. This is not a coordination role. This is an ownership role.

Responsibilities:

1. Trade Shows & Third-Party Events

• Own WizCommerce’s presence across major US trade shows & industry events
• End-to-end responsibility of event selection, ROI modeling, booth strategy, pre-event demand gen, on-site execution, & post-event pipeline tracking
• Partner closely with Sales, Product Marketing, and Leadership to align field activity with GTM priorities

2. Self-Owned Event Properties

• Create and scale WizCommerce-owned event formats such as community meetups, executive roundtables, industry workshops, and city-level dinners
• Build repeatable, scalable properties focused on community activation and pipeline generation

3. Live & Experiential Marketing

• Run live, in-person, and hybrid events that feel thoughtful and differentiated
• Experiment with formats beyond booths including private demos and invite-only sessions
• Ensure all experiences are premium and on-brand

4. Tracking, Attribution & Automation

• Own tracking, attribution, and reporting for all field and BTL activities
• Set up workflows for lead capture, CRM syncing, sales follow-ups, and reporting
• Continuously optimize for pipeline quality and ROI

What We’re Looking For

• 8+ years of overall B2B marketing experience
• 5+ years owning field marketing or events at top-tier B2B companies
• Experience supporting sales-led GTM motions
• Bonus: experience in vertical SaaS or high-growth B2B SaaS companies

Skills & Mindset

• Proven end-to-end ownership of field programs
• Strong operational and execution focus
• Comfortable with frequent travel and on-ground execution
• Pipeline-first mindset
• Strong collaboration with Sales without being order-taking

Compensation:

Best in the industry

Role location:

Bengaluru (with frequent travel to the US)

Website Link:

https://www.wizcommerce.com/