Facebook Media Buyer - Affiliate Department

Blurbpoint Media; Amritsar; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading marketing agency in Punjab seeks an experienced Facebook Ads Manager to lead global lead generation campaigns. The ideal candidate has a minimum of 3 years of experience in Facebook Ads, strong ad copywriting skills, and expertise in campaign tracking tools. This role offers the opportunity to work with an award-winning team and shape effective marketing strategies.

Benefits

Opportunity to impact client growth

Collaborative team environment

Focus on innovation and learning

Qualifications

• Minimum 3 years of proven experience running Facebook Ads for lead generation campaigns.
• Strong ability to write and test ad copy that converts across global markets.
• Demonstrated success scaling campaigns while maintaining profitability.

Responsibilities

• Plan, build, and scale Facebook ad campaigns focused on lead generation.
• Analyze campaign data daily for actionable strategies.
• Mentor and support junior buyers with campaign setup.

Skills

Facebook ad campaign management

Ad copywriting

Data analysis

Audience targeting

Budget management

Tools

Voluum

RedTrack

Binom

ClickFunnels

Mailchimp

Job description

What Youll Do

• Plan, build, and scale Facebook ad campaigns focused on lead generation (not e-commerce).
• Write compelling ad copy, guide creative direction, and test variations to improve performance.
• Collaborate on landing page strategies and funnel optimization to maximize conversion rates.
• Manage budgets, bidding strategies, and audiences across multiple campaigns.
• Implement and monitor advanced tracking setups (pixels, UTMs, Voluum, RedTrack, Binom, etc.) for accurate attribution.
• Analyze campaign data daily and translate insights into actionable strategies for higher lead quality and ROI.
• Stay updated on Facebook policies, affiliate marketing trends, and regional compliance requirements.
• Mentor and support junior buyers with campaign setup, copywriting best practices, and reporting.

What Were Looking For

• Minimum 3 years of proven experience running Facebook Ads for lead generation campaigns.
• Strong ability to write and test ad copy that converts across global markets (US, UK, Australia, etc.).
• Demonstrated success scaling campaigns while maintaining profitability.
• Expertise in campaign tracking tools (Voluum, RedTrack, Binom, etc.).
• Deep understanding of audience targeting, bidding models, and funnel optimization.
• Creative and analytical mindset comfortable testing ideas and making data-driven decisions.
• Familiarity with funnel-building/automation tools (ClickFunnels, Mailchimp, etc.) is a plus.
• Strong communication and reporting skills with leadership qualities.

Why Join Us

• Lead global lead generation campaigns that directly impact client growth.
• Work with an award-winning team in affiliate marketing.
• A culture built on experimentation, learning, and scaling bold ideas.