Expert, AI Content - Omnichannel

Sanofi; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Sanofi in Hyderabad is seeking an Expert, AI Content - Omnichannel to plan and execute market-driven omnichannel campaigns with AI-enabled content workflows. You will optimize content across websites, emails, social posts, and campaigns using SFMC and data-driven segmentation.

The role requires hands-on experience with GenAI, GEO/SEO, localization, and compliance reviews, guiding junior team members while collaborating with stakeholders to deliver high-quality, compliant materials for both

Qualifications

• Experience in omnichannel content operations with AI-assisted workflows.
• Strong knowledge of GEO, SEO, SEM and content governance.
• Ability to review scientific/medical content for compliance.

Responsibilities

• Create and review end-to-end omnichannel content workflows with localization.
• Guide GenAI initiatives to improve GEO/SEO and content quality.
• Collaborate with stakeholders to optimize customer experience across channels.

Skills

SFMC

GenAI

SEO

GEO

Localization

Tools

SFMC/Marketing Cloud

Content CMS

Job description

Job title : Expert, AI Content - Omnichannel

Location: Hyderabad, India

% of travel expected: Travel required as per business need

Job type: Permanent and Full time

About the job

Strategic context:

Sanofi currently has the best and most robust pipeline of R&D and consequent new launches of our history. As the new phase of the Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of science to improve people's lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level. The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up decision making. As part of GTMC, the vision of the Customer Experience Capabilities (CXC) pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy, including development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (including change management). GTMC will also collaborate closely with Digital to provide consistent tools. Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As a Senior Specialist in the Content Operations Team, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

To create/review complex and specialized content (branded/unbranded) without supervision; manage end-to-end omnichannel content creation/repurposing/localization process including supporting designing & enhancement, validation, tagging & upload, deployment, publishing, and dissemination via relevant tools & platforms. Develop and maintain therapeutic area(s), process(es), and compliance expertise for CXC pillar/GTMC. Perform/review/guide team for background research/literature analysis/due diligence and application of available content insights generated via AI-enabled digital platforms, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), Search Engine Marketing (SEM), campaign analytics, CX surveys, etc. as relevant for enhancing content generation framework and delivering high-quality content. Manage multiple projects across multiple franchises or therapeutic areas.

Review scientific accuracy checks/validation performed by junior/senior content specialists to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical, legal and regulatory (MLR) standards. Guide GenAI/Content Operations initiatives (as relevant in the role) for ideation sessions for content generation; review AI-generated content to meet high-quality standards and brand guidelines; and to ensure delivery of content with improved GEO/SEO rankings, user engagement, and accuracy.

Support/guide team for claims and component review, localization, building GloCal MLR memory. Leverage GenAI capabilities and implement innovation and agile methodology aligned with CXC/GTMC to scale our production of marketing content.

Coach senior and junior content specialists for developing engaging, impactful, GEO-/SEO-friendly content for websites (Healthcare Professionals & patients), campus portals, social media channels, and omnichannel campaigns (including but not limited to banners, emails, newsletters, social media content/posts, interactive visual aids, gifs, scrolls, carousels, KOL interview videos/videos/video articles, podcasts, articles/summaries, infographics, slide decks). Partner with Head/Lead for strategic support for Content Operations Hub. Collaborate effectively with stakeholders, peers/team to develop, and promote best-in-class customer experience through best-in-class content.

People:

(1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an