Digital Media Planning - Senior Executive

WPP; Gurugram District; Hybrid; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Medical Insurance

Retirement Plans

Vision Insurance

Dental Insurance

Paid Time Off

Discount Programs

Mental Health Days

Job summary

WPP Gurugram seeks a Senior Executive – Implementation Planning to join the Global Operations Centre, collaborating with Client Servicing, Activation, and Planning teams to drive flawless campaign execution across regions.

Ideal candidates hold a Bachelor’s degree in marketing and 2–4 years of B2B program marketing experience, with strong data interpretation and proficiency in Marketo, Convertr, and Data Studio.

Qualifications

• Bachelor's degree in marketing or related field.
• 2-4 years of B2B program marketing experience, preferably in technology.
• In-depth knowledge of media planning principles across digital & social channels.
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills and data-driven decision-making.
• Proficiency with Marketo, Convertr or Data Studio.

Responsibilities

• Develop relationships with Client Servicing and Activation teams to enable flawless plan execution.
• Communicate across all levels and practices within the team.
• Support Planning Managers to ensure smooth delivery and performance of campaigns.
• Conduct research and compile data to guide planning and optimization.
• Collaborate with Creative partners to meet deadlines and specs.
• Prepare data for reporting and analysis and support optimization recommendations.
• Contribute to internal case studies and knowledge sharing.

Skills

Media planning

B2B marketing

Data analysis

Excel

Communication

Cross-functional

Marketo

Convertr

Data Studio

Education

Bachelor's in marketing

Related business degree

Tools

Marketo

Convertr

Data Studio

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive – Implementation Planning who will:

• Develop strong relationships with Client Servicing and Activation teams to facilitate flawless execution of plans.
• Communicate effectively across all levels of the team and across all practices.
• Support Media Planning Managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
• Conduct research and compile data to guide and support planning and optimization recommendations.
• Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met.
• Collaborate with Activation teams to complete the detail of the plan in Olive.
• Create trafficking sheet templates and collaborate with Ad Operations through campaign launch.
• Prepare data for reporting and analysis.
• Support the team in making optimisation recommendations.
• Assist in the management of testing plans for assigned campaigns.
• Contribute to internal case studies for the sharing of learning and best practice.
• Meet with vendors and attend presentations to build knowledge of the media landscape

Skills and Experience

• Media Planning are experts on the paid media landscape and how consumers interact with it. We architect and steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in-flight cross-channel optimization & reporting and post-campaign analysis. We are our clients’ key contacts for a unified view across all aspects of their campaigns, narrating the story of the campaign from planning recommendation through to PCA.
• Bachelors degree in marketing, advertising, business, or a related field.
• 2-4 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
• In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
• Proficiency in using media planning and tracking tools (Marketo, Convertr or Data Studio is a plus)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Computer literate with good skills in all basic Office programs (including Excel)
• Creative thinking and problem-solving abilities.
• A passion for everything media and advertising, coupled with a continued desire to expand your knowledge

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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