Executive - Social Media

Ixigo; Gurugram District; On-site; INR 300,000 - 420,000; Full time

Job summary

ixigo is seeking a dynamic Executive - Social Media to lead content and community building across Facebook, Twitter, Instagram, YouTube and LinkedIn. You will collaborate with stakeholders to shape the brand voice and execute campaigns that engage travellers and amplify product launches.

The role requires 1-2 years of social media experience, strong writing skills, and the ability to work in a fast‑paced startup environment with cross‑functional teams.

Qualifications

• Graduate or postgraduate in English, journalism, mass communication or advertising.
• 1-2 years of experience in managing social media activities.
• Strong writing and grammar with good creative instincts.
• Ability to work in a startup environment and manage multiple projects.

Responsibilities

• Define the brand voice across social channels and create share-worthy content.
• Manage campaigns and day-to-day activities across platforms.
• Ideate ongoing brand campaigns and plan social media marketing strategies.
• Engage in customer conversations and moderate user generated content.
• Develop and maintain a comprehensive social media calendar.
• Collaborate with creative and content teams on concepts for campaigns.
• Support product marketing campaigns and amplify product launches on social handles.

Skills

Social media management

Content strategy

Brand community building

Content writing

Editing

English proficiency

Education

BA/MA in English, Journalism, Mass Communication or Advertising

Tools

Hootsuite

Job description

Launched in 2007 by Aloke Bajpai & Rajnish Kumar, ixigo (Le Travenues Technology Limited) is a technology company focused on empowering Indian travellers to plan, book and manage their trips across rail, air, buses and hotels. ixigo assists travellers in making smarter travel decisions by leveraging artificial intelligence. The ixigo, ConfirmTkt and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, and cabs, and provide travel utility tools and services developed using in-house proprietary algorithms and crowd-sourced information. With over 54 crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next Billion Users in India. For more information, please visit http://www.ixigo.com.

Job Description

Roles and Responsibilities

The Executive - Social Media should be a dynamic self starter with extensive experience in Social Media Management, Content Strategy and Brand Community Building. This person would be responsible for creating ixigo social media strategy across platforms like Facebook, Twitter, Instagram, Youtube, and Linkedin with inputs from both internal and external stakeholders. They will also be instrumental in all ixigo Brand campaigns. Key responsibilities will include:

• Define the brand voice across social channels and create share worthy content
• Manage social media campaigns and day to day activities across all Social media platforms
• Ideation of ongoing brand campaigns
• Plan and implement Social Media Marketing Strategy, take ownership of the project and deliver within timelines
• Engage in customer conversations on Social media platforms and moderate user generated content
• Use contests, games and other interactive mediums for audience engagement
• Create and maintain an exhaustive Social media calendar
• Ideate, conceptualize and develop concepts in coordination with the creative and content team
• Work on Product marketing campaigns and consistently engage with influencers . Amplify major product release/innovations across social handles
• Stay in line with all latest social media trends and prepare social media calendars
• Work on creation of content in various social media formats such as reels, stories, posts, etc.

Qualifications

Full Time Graduate/Post Graduate in English / Journalism / Mass communication / Advertising.

1-2years of experience in managing social media, content writing, brand management, editing, etc.

The ideal candidate should be an avid social media enthusiast with a good personal following across social media platforms

Strong creative writing skills with impeccable command over grammar.

High energy and drive to work in a startup environment

Excellent team player

Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.

Savvy with social media trends including Facebook, Twitter, Instagram, etc.

Knowledge of social media management tools such as Hootsuite will be a plus.

Additional Information

Responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures.

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