Executive - Sales And Marketing

Centre For Sight; Varanasi; On-site; INR 540,000 - 900,000; Full time

Job summary

Centre For Sight in Varanasi seeks an Executive for Sales & Marketing to drive new business, manage relationships with ophthalmologists and hospitals, and promote a wide range of eye-care services including cataract, LASIK, retina, and glaucoma. The role involves field visits, health camps, corporate wellness initiatives, and achieving monthly referral and revenue targets.

Responsibilities include planning campaigns, gathering market intelligence, and coordinating with operations to ensure

Qualifications

• Strong communication and presentation abilities.
• Experience in sales, lead generation, and BD.
• Ability to build long-term relationships with healthcare partners.
• Proficient in MS Office and CRM/reporting tools.
• Self-motivated with a track record of meeting sales targets.

Responsibilities

• Generate new business opportunities through doctors, clinics, hospitals, corporates, insurance partners, and referral sources.
• Build and maintain relationships with ophthalmologists, optometrists, general physicians, corporates, and healthcare partners.
• Promote Centre for Sight's services including cataract, LASIK, retina, glaucoma, pediatric ophthalmology, and other specialties.
• Conduct field visits, referral meetings, health camps, awareness programs, and corporate wellness initiatives.
• Achieve monthly patient referral, revenue, and business development targets.
• Plan and support marketing campaigns, promotional activities, and community outreach programs.
• Collect market intelligence and customer feedback to support business strategies.
• Maintain records of leads, referrals, daily field visits, and conversion reports.
• Coordinate with operations, counsellors, and doctors to ensure smooth patient referrals and service delivery.

Skills

Communication skills

Sales & business development

Relationship management

Field marketing

Customer service

MS Office & CRM

Target achievement

Education

Bachelor's degree

MBA in Marketing

Job description

Executive Sales & Marketing
Location: Centre For Sight : Varanasi

Key Responsibilities

• Generate new business opportunities through doctors, clinics, hospitals, corporates, insurance partners, and other referral sources.
• Build and maintain strong relationships with ophthalmologists, optometrists, general physicians, corporates, and healthcare partners.
• Promote Centre for Sight's services, including cataract, LASIK, retina, glaucoma, pediatric ophthalmology, and other specialty eye care services.
• Conduct field visits, referral meetings, health camps, awareness programs, and corporate wellness initiatives.
• Achieve monthly patient referral, revenue, and business development targets.
• Plan and support marketing campaigns, promotional activities, and community outreach programs.
• Collect market intelligence, competitor information, and customer feedback to support business strategies.
• Maintain records of leads, referrals, daily field visits, and conversion reports.
• Coordinate with operations, counsellors, and doctors to ensure smooth patient referrals and service delivery.

Required Skills

• Strong communication and presentation skills
• Sales, negotiation, and business development
• Relationship management and networking
• Field marketing and lead generation
• Customer service orientation
• MS Office and CRM/reporting skills
• Self-motivated with the ability to meet sales targets.

Preferred Qualifications

• Bachelor's degree (BBA/B.Com/Any Graduate); MBA in Marketing is preferred.
• 15 years of experience in healthcare sales, hospital marketing, diagnostics, pharma, or medical device sales.
• Familiarity with the healthcare market is an added advantage.

Key Performance Indicators (KPIs)

• Patient referrals generated
• Revenue achieved
• Corporate and doctor tie-ups
• Lead conversion rate
• Number of field visits and client meetings
• Marketing campaign effectiveness
• Territory coverage and partner engagement.