Executive – CRM & Marketing Automation

Frost & Sullivan; Chennai District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Open door policy

Flexible work policy

Global team exposure

Career growth

Continuous learning

Job summary

Frost & Sullivan in Chennai invites an Executive – CRM & Marketing Automation to safeguard CRM data quality, support sales and marketing teams, and deliver insights using Power BI. This non-technical role emphasizes data integrity, process adherence, and cross-functional collaboration.

You will manage database updates, lead qualification, industry categorization, and documentation while learning CRM tools. Bachelor’s degree and 0–2 years of experience are valued, with opportunities to grow

Qualifications

• Bachelor's degree in any discipline or related field.
• 0–2 years of experience in CRM, database creation through web research, or related field.
• Non-technical role; willingness to learn and adapt to CRM tools.
• Strong analytical and communication skills with a customer-centric mindset.

Responsibilities

• Lead qualification: analyze client queries, qualify them as sales leads, and route to appropriate teams.
• Database management: update and maintain CRM databases, deduplicate, ensure data accuracy.
• Industry categorization: evaluate company profiles and categorize into industry verticals.
• Coordinate with global teams for lead follow-up and process improvement.
• Develop and update CRM process documentation and training materials.
• Research for database development to gather accurate information.
• Create Power BI reports and dashboards for sales insights.

Skills

MS Office

CRM tools

Power BI

Education

Bachelor's degree

Tools

Microsoft Dynamics

HubSpot

Salesforce

Job description

About The Role

As an Executive – CRM & Marketing Automation Team, you will play a critical role in managing and optimizing Frost & Sullivan’s CRM operations in a non-technical capacity. You will focus on ensuring the quality and integrity of data within the CRM system, supporting Sales and Marketing teams, and generating actionable insights to drive business success.

Responsibilities

• Lead Qualification: Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.
• Database Management: Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.
• Industry Categorization: Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.
• Stakeholder Collaboration: Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.
• Process Documentation: Develop and update CRM process documentation and training materials.
• Research for Database Development: Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.
• Insights Generation: Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

Required Competencies

We are seeking a motivated and detail-oriented individual who possesses:

• Technical Skills:
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce).
• Knowledge of Power BI and data visualization techniques.
• Soft Skills:
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• A customer‑centric mindset with the ability to prioritize tasks effectively.
• A proactive approach to learning new tools and technologies.
• Experience: 0–2 years in CRM, database creation through web research, or a related field. This is a non-technical role; prior technical expertise is not required, but a willingness to learn and adapt to CRM tools is essential.
• Education: Bachelor’s degree in any discipline.

What Makes You a Good Fit?

• You are wildly curious and passionate about understanding customer journeys and growth opportunities.
• You are a self-starter who thrives in a dynamic and fast‑paced environment.
• You are a persuasive communicator who can collaborate effectively with cross‑functional teams.
• You are detail‑oriented, ensuring high standards in every task you undertake.
• You are excited about leveraging data and technology to deliver measurable results.

What will make you succeed at Frost & Sullivan?…

You need to be-

• Wildly curious and entrepreneurial
• Committed to customer success
• A self‑starter invested in your future
• A persuasive communicator
• Deeply Analytical
• Excited about Disruptive Trends

Benefits

• A friendly work environment with an ‘open door’ policy
• A strong career path with growth opportunities.
• Be part of a global team that strives for excellence, and fosters an Olympic spirit
• Feed your intellectual curiosity by collaborating across all levels of the company across the globe
• Global Recognition - President’s Club & Chairman’s Club Awards
• Continuous learning and coaching
• Flexible work policy

About Frost & Sullivan

Frost & Sullivan, the Transformational Growth Journey Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes by innovating to zero. Learn more about Frost & Sullivan at www.frost.com

Equal Opportunity Employer

Frost & Sullivan is committed to creating an inclusive work environment. We recruit and hire without regard to race, religion, gender, marital status, age, disability, national origin, or sexual orientation.

Frost & Sullivan is committed to a work environment free of all forms of discrimination. Frost & Sullivan recruits and hires without regard to race, color, religion, gender, marital status, age, disability, national origin, veteran status, or sexual orientation